Senior Growth Marketing Manager

Responsibilities

• Lifecycle Strategy & Campaign Development:Design, execute, and scale lifecycle marketing strategies and campaign development targeting onboarding, conversion, and expansion funnels.Build and optimize personalized onboarding journeys to accelerate time-to-value and enhance early product adoption.Plan, launch, and manage targeted promo campaigns and promotional strategies to boost conversion rates and pipeline expansion.
• In-Product Placements & PLG Initiatives:Define and manage in-product placements, messages, and experiences to guide users toward key feature discovery, activation, and self-service upgrades.Lead product launch support from a growth perspective, crafting GTM experiments and lifecycle touchpoints for new product and feature rollouts.Work closely with Product, Sales, Marketing, and Operations teams to streamline value realization and monetization across the customer journey.
• Experimentation & Optimization:Own and execute an ongoing experimentation roadmap (A/B testing, messaging, friction reduction, trigger-based flows) across the customer journey to improve activation and adoption rates.Define, track, and analyze key metrics to evaluate the effectiveness of growth and expansion campaigns, driving continuous performance improvement.
• Cross-Functional Leadership:Partner with Product Management, Design, Data/Analytics, and Sales to ensure strategic alignment on shared acquisition, adoption, and retention goals.Influence product priorities and in-app messaging frameworks by bringing growth experiment insights and customer lifecycle data to the table.

Requirements

• 7+ years of experience in growth marketing, lifecycle marketing, SaaS marketing, or PLG-focused roles.
• Proven track record of designing end-to-end onboarding journeys, promo campaigns, and product launch support strategies.
• Deep expertise in driving acquisition, onboarding, conversion, and expansion campaigns within a SaaS or tech ecosystem.
• Hands-on experience with in-product placements, in-app messaging tools, and modern lifecycle marketing automation platforms.
• Strong background in quantitative analysis and running a rigorous experimentation framework (A/B testing, multivariate testing).
• Strategic thinker capable of balancing creative campaign strategy with data-driven execution in a fast-paced environment.
• Excellent cross-functional communication skills with a history of influencing product and revenue teams.

Benefits

• time off programs
• medical, dental, vision, mental health support
• paid parental leave
• life and disability insurance
• 401(k)
• employee stock purchasing program
• Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best.