Senior Growth Marketing Manager, Google Labs and Workspace

Responsibilities

• Own Strategy, architecture, and execution of full-funnel Owned and Operated growth programs—spanning lifecycle email, mobile/in-app push notifications, web properties, and in-product growth surfaces. Build, productionize, and scale behavioral CRM programs, leveraging Jetski and GNP APIs/F1 tables to compress build-to-send times.
• Lead site Conversion Rate Optimization and landing page experimentation using Mendel and CMS platforms—ensuring alignment between incoming and destination web experiences. Partner with Product and Engineering teams to design cross-product growth loops.
• Establish guardrails for owned channels—automating audience opt-in verification, frequency capping, EEA/DMA compliance checks, and holdback/control arm configuration prior to launch.
• Direct contractor execution across email coding, CMS publishing, and localization while scaling AI-assisted copy and asset generation.
• Track and report on owned-channel velocity and business impact—including visitor-to-signup CVR, DAU/MAU activation lift and incremental business growth—to executive leadership.

Requirements

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in lifecycle marketing, CRM, Conversion Rate Optimization (CRO), web growth, or product growth marketing.
• Experience running multi-trigger email and push notification programs alongside web A/B testing and landing page optimization.
• Experience partnering with Product, Engineering, and Data Science teams to execute data-driven growth experiments.
• Experience managing cross-functional or cross-team projects.

Preferred

• Experience in consulting and working with behavioural marketing data.
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.
• Experience scaling both 0-to-1 consumer/creator AI products and massive-scale B2B/prosumer SaaS ecosystems like Google Workspace.
• Direct experience with Google's internal owned-channel stack, including Google Notification Platform (GNP), Chime, Mendel web experimentation, Google Search Console (GSC), and Brightspot/CMS workflows.
• Demonstrated ability to use AI orchestration tools (Jetski, Antigravity, Gemini models) to automate copy generation, template assembly, QA, and campaign dispatch.