Responsibilities

• Own Segment Strategy
• Define and execute GTM programs for Commercial and Mid-Market segments
• Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing
• Align with sales leadership on segment-specific priorities and approach
• Inform broader company segmentation and GTM strategy based on field insights
• Define and Execute ABM Strategy
• Build 1:1 / 1:Few account-based marketing programs for Commercial and Mid-Market segments
• Define ABM target account lists, engagement strategies, and buying committee mapping
• Partner with sales leadership on account selection and pipeline acceleration for key accounts
• Design personalized buying experiences and campaigns for priority accounts

Requirements

• 7 + years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations
• Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing
• Curiosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation to improve and scale marketing processes, particularly across campaign strategy, execution, personalization, or optimization
• Track record of developing and executing go-to-market and campaign strategies, with a focus on measurable business outcomes
• Strong focus on revenue and pipeline impact, with the ability to connect marketing strategy to measurable business outcomes
• Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams
• Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership

Preferred

• Experience operating in matrixed global organizations across multiple market units, segments, or geographies
• Experience with enterprise campaign orchestration and personalization across multiple channels and audiences

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military