Responsibilities

• - Build paid media creative that performs. Concept, write, design, and animate finished, professional-quality ad assets end-to-end — statics, animated/motion, video, GIFs, and AI-generated UGC — sized, versioned, and specced correctly for Meta, Google Display and Demand Gen, YouTube, TikTok, X, app install, and other biddable and programmatic placements.
• - Own lifecycle and CRM creative. Design email templates and campaign sends, write push and in-app notification copy, and build modular assets the lifecycle team can deploy at speed.
• - Operate as the dedicated creative engine for testing cycles. Rapidly generate variants across hooks, formats, and messaging, and iterate on winners so creative throughput never limits the pace of testing.
• - Leverage generative AI across the production pipeline. Use image, video, motion, and UGC generation tools to produce slick, on-brand assets faster than traditional workflows, applying design judgment so the output is distinctive rather than templated or obviously AI-generated.
• - Turn raw capture into usable assets. Take contracted photo and video and edit, cut, caption, animate, and finish it into channel-ready work.
• - Write. Headlines, ad copy, subject lines, CTAs, push copy, and landing page copy — short-form, sharp, and in our voice.
• - Design and animate. Static and motion: storyboards, kinetic type, product motion, transitions, and sound-off-first editing.
• - Sit inside the growth cadence. Join channel planning and performance reviews, help decide what is worth testing next, translate performance briefs and test read-outs into concrete creative, and feed learnings back into the next production round.
• - Maintain brand consistency and a high quality bar across all output, working within brand guidelines and messaging frameworks.
• - Ensure compliance. Meet platform-policy and regulatory requirements for a restricted category, including state-by-state messaging constraints and platform restrictions on cannabis advertising.

Requirements

• - 4+ years building digital creative for a consumer brand, at a growth/performance agency, or as a high-volume freelancer, with a portfolio demonstrating strong craft across static, motion/animated, and video formats.
• - Genuine range across three crafts: copywriting, design, and motion. We do not expect world-class in all three — we expect strong in two and fully competent in the third, with a portfolio that proves it.
• - Demonstrated paid media work: the ability to show ads you made, the channels they ran on, and ideally how they performed.
• - Real lifecycle/CRM experience — email design and build, push and in-app messaging. HTML/CSS for email, or basic front-end familiarity for landing pages.
• - Demonstrated hands-on fluency with generative AI creative tools (image, video, motion, and UGC generation) and the judgment to produce polished, brand-safe output rather than raw AI results.
• - Fluency in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma.
• - Working understanding of how creative is tested and optimized in paid media — variants, iteration, and what makes an ad perform.
• - Ability to work fast in a high-volume, iterative testing environment without being sloppy, holding quality while shipping volume.
• - Self-directed: able to take a one-line brief, ask the two questions that matter, and come back with work.
• - Strong collaboration skills and comfort operating as an embedded partner within a performance-driven team, working close to the numbers. Performance feedback on your creative reads as useful information, not criticism.

Preferred

• - Experience in cannabis, marketplaces, or local commerce.
• - Experience producing creative for Meta and other paid social platforms, including UGC-style and short-form video, plus creator-content editing chops.
• - Working knowledge of ad platform policy constraints and creative compliance in a regulated or restricted category (cannabis, alcohol, health, finance).
• - Experience building prompt libraries, templates, or automated/AI-assisted production workflows.
• - Familiarity with performance-creative concepts (hooks, formats, creative testing frameworks) and creative analytics tools.
• - Awareness of licensing, rights, and responsible-use considerations for generative and synthetic media.
• - Comfort with a fast-moving, ambiguous, build-from-scratch environment.
• - Comfort with a range of creative and generative AI tools, and a habit of exploring new ones as the landscape shifts. The examples below are illustrative, not a checklist, we don't expect expertise in all of them:
• - Design & motion: Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma.
• - AI image: e.g. Midjourney, Adobe Firefly, Ideogram.

Benefits

• - Physical Health (Medical, Dental & Vision)
• - 100% employer-paid premium for employees
• - Up to 80% coverage for dependents
• - Company HSA contribution with the High Deductible Health Plan
• - 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• - Basic Life, Voluntary Life and AD&D Insurance options
• - Supplemental, voluntary benefits
• - Student Loan Repayment/529 Education Savings with a monthly company contribution
• - FSA (Medical, Dependent, Transit and Parking)
• - Voluntary Life and AD&D Insurance