Senior Growth & Campaign Manager

Responsibilities

• Growth & Lifecycle Strategy: Own Member-Led Acquisition: Lead strategy and execution for high-converting referral and expansion loops (Refer-a-Friend, Add-a-Pet), directly driving subscriber acquisition and repeat conversion.
• Loyalty & Perks Program Management: Drive engagement and retention through our member perks program (TruTreats) and local community/event marketing initiatives.
• Experimentation & Optimization: Conduct ongoing A/B testing across incentives, copy, creative, and channel mix to optimize conversion rates, referral velocity, and program ROI.
• Campaign Roadmap & Editorial Calendar: Define, manage, and execute the annual member-facing promotional calendar across lifecycle channels (Email, SMS, Push, Direct Mail, Paid Social, and In-App).
• Referral Platform Management: Oversee the operational workflow, integration, and performance of our referral platform within the marketing automation stack.
• Cross-Functional Alignment: Partner closely with Product, Analytics, Creative, and Member Success teams to build seamless end-to-end customer journeys and integrated promotional touchpoints.
• Team Management & Mentorship: Direct and develop a team of growth and campaign marketers, fostering a culture of continuous learning, rigorous testing, and accountability.
• Performance Reporting: Track, analyze, and report on core growth metrics (Conversion Rates, Referral Rate, Engagement, and Campaign Revenue) to senior leadership.
• Data-Driven & Experiment-Focused: Proven ability to pair creative strategy with rigorous analytics to outperform campaign benchmarks and deliver positive unit economics.
• Cross-Functional Execution: Masterful project management skills with a track record of driving cross-functional alignment in fast-paced environments.

Requirements

• Education: Bachelor’s degree in Business, Marketing, Communications, or related field.
• Experience: 6+ years of progressive experience in growth marketing, lifecycle marketing, or integrated campaign management, with a track record of driving measurable revenue growth.
• People Management: 2+ years of direct team management experience.
• Subscription / B2C Focus: Demonstrated experience scaling referral, loyalty, or multi-product expansion programs within a B2C subscription or SaaS model.
• Technical Skills: Hands-on experience with referral software platforms, CRM/marketing automation systems (e.g., Braze, Klaviyo, Salesforce Marketing Cloud), and analytics tools (e.g., Amplitude, Mixpanel, Looker, Tableau).
• Industry Experience (Bonus): Prior experience in pet care, insurtech, fintech, or other regulated subscription industries is a strong plus.

Preferred

• Industry Experience (Bonus): Prior experience in pet care, insurtech, fintech, or other regulated subscription industries is a strong plus.

Benefits

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.