Senior Growth Analyst - New York/LA

New York City, NY (Hybrid)

$113K/yr – $145K/yrSenior Level4+ years expFull time

Posted 4 days ago

Job Summary

Own analytics leadership for client engagements, translating data into growth actions, and driving end-to-end measurement, BI reporting, and automation across mobile and web platforms.

  • Lead measurement strategy and client partnerships across MMPs, GTM, and product analytics.
  • Build scalable BI workflows and integrate AI/automation to accelerate insights and client outcomes.

Job Description

Responsibilities

  • Serving as the primary analytics partner in client conversations, translating complex data findings into clear growth moves and driving feedback loops between marketing and creative teams.
  • Owning tracking and measurement implementation end-to-end across mobile app and web platforms, including MMPs such as Adjust/AppsFlyer, GTM, product analytics platforms, and publisher SDKs/pixels, from solution design and implementation through validation and troubleshooting.
  • Advising on advanced measurement strategies including martech stack design, incrementality, and privacy frameworks (SKAN, CMP, CAPI) , helping leadership teams navigate measurement gaps and make investment decisions with greater confidence.
  • Designing decision-ready BI reporting (Sigma, Looker, Tableau) and standardizing analytical workflows to keep reporting scalable across accounts.
  • Elevating team standards & bridging technical insights by sharing best practices, leading trainings on analytical tools, and translating complex Data Science and Engineering findings into clear business strategy for clients.
  • Integrating AI workflows and automation into daily analytics work to reduce manual effort, accelerate analysis and reporting, and create efficiencies that improve client outcomes.

Requirements

  • Experience: Proven track record (~4+ years) in digital analytics (mobile app & web), owning measurement strategy, MMP and web tracking implementations, and serving as a direct client partner.
  • Experience with incrementality testing, lift testing, or Media Mix Models (MMM) is a strong plus.
  • Tracking & Attribution Mastery: Hands-on experience architecting setups across MMPs (Adjust, AppsFlyer), publisher pixels, GTM, and product analytics (GA4, Mixpanel, RevenueCat). Deep fluency in attribution models, lookback windows, and privacy frameworks (SKAN, CMP, CAPI).
  • Client Ownership: Primary analytics lead on key accounts with experience running strategy calls, navigating ambiguous requests, and driving alignment across fast-moving stakeholders.
  • Data Pipelines & Cohort Analysis: Skilled in building data pipelines from API calls to BI transformation (Sigma, Looker, Tableau), pairing acquisition data directly with downstream outcomes like retention, ROAS, LTV, and cohort performance.
  • Ownership & High Standards: Proactive problem-solver who navigates ambiguous client needs, communicates complex data clearly to non-technical leads, and takes full accountability for outcomes.

Preferred

  • Experience with incrementality testing, lift testing, or Media Mix Models (MMM) is a strong plus.

Benefits

  • 25 Days PTO to recharge.
  • Health Benefits designed to support your total wellbeing.
  • 401(k) with Matching to invest in your future.
  • Hybrid Work Model balancing flexibility with face-to-face collaboration (Minimum 2 days in-office in New York or Los Angeles).
  • Skill Development in an agile environment with direct mentorship and strategic analytical influence.
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Twigeo

Twigeo is a Swedish-born, full-service digital marketing agency with offices in New York, Los Angeles, Stockholm (Sweden) & Varna (Bulgaria). We deliver top-performing creatives, tailored marketing strategy and future-proof measurement to scale your app or subscription business to new levels.We're trusted by many of the world’s most impactful disruptors, scale-ups and unicorns, that want a proactive, agile and impactful partner. Want to be part of our amazing client list?

Founded in 2014
Brooklyn, New York, USA
65 employees (48 in marketing)

Salaries

Posted range

$113K/yr – $145K/yr

Taken straight from the job posting.

See all Twigeo salaries

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Senior Growth Analyst - New York/LA

Twigeo · New York City, NY · Hybrid