Senior Google Ads Strategist (Client-Facing)

Responsibilities

• Own Google strategy and daily execution across Search, Shopping, Performance Max, and YouTube
• Manage $500K+ per month in Google spend against MER, ROAS, and CPA targets
• Own Merchant Center and feed health end to end. Diagnose disapprovals, feed gaps, and Shopify sync issues yourself, and use supplemental feeds and custom labels to steer spend
• Structure PMax with intent: asset groups, exclusions, signal inputs, new customer acquisition settings, and a clear read on what is working inside it
• Hold a real position on branded spend and incrementality, and walk a client through it
• Support Meta, TikTok, [CTV,] and other channels where they affect your accounts, and hold a point of view on cross-channel allocation
• Lead the Google portion of client calls. Explain performance clearly, bring a recommendation, and push back when a request will not serve the client
• By month 4, 80% or more of your accounts are green against their monthly goals
• Zero client-seen launch errors each quarter, including feed and Merchant Center issues
• Every test closes with a written verdict in the change log

Requirements

• 4+ years of hands-on Google Ads at an agency or high-growth brand
• Deep Search, Shopping, and Performance Max expertise, plus Merchant Center and feed troubleshooting
• Personally owned $250K+ monthly Google budgets with documented efficiency gains
• DTC or e-commerce ownership. Premium or luxury AOV experience is a strong differentiator
• Working Meta knowledge. Not depth, but enough to speak to it credibly
• GA4, Looker Studio, Shopify, and attribution fluency
• Fluent, confident English and strong client communication. This role is client-facing
• Comfortable managing accounts in a fast-moving remote environment

Benefits

• Paid time off
• Paid company holidays
• Flexible Fridays
• Remote-first collaboration
• Quarterly bonus opportunities