Digital Marketing & PPC Specialist

Responsibilities

• Build, manage, and scale paid Google Ads (Search, Local Services Ads, Performance Max) and Meta Ads to generate qualified real estate leads.
• Tracking & Analytics: Set up and maintain Google Tag Manager (GTM), GA4, Meta Pixels, and custom conversion tracking to ensure accurate attribution.
• CRM & Automation: Connect lead forms to our CRM using Zapier or APIs for instant lead routing and auto-responders.
• Conversion Optimization: Build and A/B test high-converting landing pages and lead generation forms.
• Data & Reporting: Create automated dashboards (e.g., Looker Studio) to track cost per lead (CPL), return on ad spend (ROAS), and other conversion metrics.

Requirements

• 3-5+ years of experience in technical paid media management, direct-response advertising, and advanced data analytics.
• Application Requirement: Candidates must provide examples of past PPC campaigns they personally built, scaled, and optimized, including proven ROI metrics.

Benefits

• 401(k)