Performance Manager, Google Ads

Responsibilities

• Own the Cross-Pod Performance Standard - You set and maintain the performance benchmark for every active account across all three Growth pods. Every account has a green, yellow, or red status. You know what each one is, why it is, and what is being done about it. The standard doesn't move because one pod had a tough week — you hold it.
• Run the Weekly Account-Health Review - You lead the weekly cadence that surfaces the health of the full client book. You own early-warning identification — catching yellow accounts before they go red, and catching red accounts before they become churn. You present a clear, evidence-based picture of account health to the Head of Growth each week.
• Lead Red-Account Rescues - When an account is in crisis, you lead the rescue. You have authority to pull resources across pods — analysts, creatives, strategists — with the Head of Growth as tiebreak if needed. You own the save plan, the timeline, and the outcome.
• Coach Pod Leads on Performance Craft - You have a dotted-line coaching relationship with the three Pod Leads. You are not their manager — but you are the person who holds the performance standard they're accountable to, and you work with them directly to close gaps, sharpen strategy, and build their capability. Your coaching is specific, grounded in account data, and focused on craft.
• Partner with the Head of Growth on Capacity and Expansion - You are a thought partner to the Head of Growth on where the team is stretched, where accounts have room to grow, and where staffing-to-performance decisions need to be made. You bring data and pattern recognition; you help inform the decisions that shape the Growth team's capacity and client mix.
• Own the AI-assisted account-health layer - Identify where AI can expand review coverage, detect anomalies, accelerate diagnosis, and standardize follow-through across the client book. Pilot workflows in shadow mode, validate them against expert judgment, and scale them only when they improve decision quality. Human account owners retain approval over consequential campaign, budget, and client decisions.

Requirements

• 7+ years of in-depth Google Ads Platform experience and expertise
• MUST be comfortable doing the following: design conversion signals, build offline conversion pipelines, value-based bidding, correcting conversions, managing bid strategy transitions, reconciling data, etc.
• Retention and account triage experience and expertise
• 2+ years of team leadership over media buyers
• 3+ years of experience in a marketing agency
• Strong AI prowess: Ability to create and manage agents, skills, and automations
• Effective organization and communication skills
• Ability to project manage
• Effective presentations skills

Preferred

• Strong experience in the Meta platform with diagnostics, triage, conversions, bidding, etc.

Benefits

• Benefits and flexible PTO