Senior Analyst, Paid Search

Responsibilities

• Responsible for ongoing management, execution, and monitoring of paid search campaigns.
• Oversee day-to-day management of approved budgets and pacing progress, supporting Analysts in financial system updates and changes in publisher mix.
• Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations.
• Partner with Analysts to train and mentor on search campaign management and executional best practices.
• Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture.
• Steward submissions through review process and accurately launch new campaigns in alignment with approved assets.
• Partner with Manager to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed.
• Lead reporting work stream by providing insights; giving meaning and next steps to performance data.
• Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up.
• Support development of search and social plans, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives.

Requirements

• Minimum 1-2+ years of hands-on paid search campaign management experience
• Ability to multi-task, manage one’s time and demonstrate personal organization
• Proficiency in computer skills needed to manage day-to-day workflow (particularly Microsoft Excel and PowerPoint)
• Strong understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Bing Ads, etc., able to navigate, establish settings, pull reports, and implement changes across platforms
• Experience providing clear direction and training others on search tasks and concepts
• Strong communication and listening skills, deeply understanding the needs of others and articulate their needs
• Understanding of paid search metrics and how they are connected
• Exhibits integrity, trust, and investment in self-development
• Well versed in the industry and vendor landscape, proactively reading and sharing potential impact with broader team

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.