Senior Global Product Marketing Manager, Search Ads

Responsibilities

• Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent all regions internally with PM and Engineering teams, and define the go-to-market strategy for TikTok's ever-evolving ads product, with a focus on Search Ads.
• Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
• Bridge the gap between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap to create a brand-suitable environment for the long-term success of monetization.
• This individual must demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
• You will be instrumental in setting the go-to-market strategy by region and ensuring flawless execution and operations against the strategy.
• Plan and lead the successful adoption of alpha and beta programs for our Search Ads solutions.
• Communicate the value proposition of new products to all stakeholders and ensure that effective collateral and packages are created.
• Drive product adoption and usage rates by supporting key market strategy and effective product support.
• Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.

Requirements

• Experience in consulting or project management
• Experience in product marketing or product management in the tech industry
• Comfort with ambiguity and using a data-driven approach to establish strategy and priorities
• Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning

Preferred

• BA/BS degree
• Ability to manage multiple projects and have a good sense of prioritization to drive the highest impact in the role (partnered with technical stakeholders to represent market requirements)
• Experience operating in a fast-paced environment and flexibility to work across multiple time-zones
• Entrepreneurial spirit
• Experience supporting advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).