Senior Global Product Marketing Manager- Hematology at Danaher | Chaska, MN | $145K/yr – $175K/yr

Senior Global Product Marketing Manager- Hematology

Chaska, MN (Remote)

$145K/yr – $175K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Own the global hematology marketing strategy and launches, turning clinical workflows and customer pain points into differentiated positioning while coordinating cross functional readiness for multi-market launches.

Growth Strategy and Portfolio Positioning: define global hematology strategy, segmentation, and messaging to drive pipeline and conversion.
Launch Excellence: lead multi-product launch planning with SMEs across communications, medical, regional, and operations to ensure timely execution.
Evidence-based Engagement: partner with Medical Affairs and KOLs to develop thought leadership, podium talks, webinars, and scientific content.

Job Description

Responsibilities

Define and execute global marketing strategy for the Hematology portfolio, grounded in deep understanding of clinical hematology workflows, customer pain points, and competitive landscapes to drive differentiated positioning and sustainable growth initiatives.
Lead the global launch planning and execution for complex, multi-product hematology launches, independently convening communication, product, medical, regional, and operational SMEs to drive readiness, resolve risks early, and deliver timely execution across markets.
Own VOC, market mapping, segmentation, campaign messaging, and lead follow-up strategy across hematology customer segments and geographies, translating customer insights into targeted marketing plans that support pipeline creation and conversion
Strengthen global hematology brand awareness and credibility through strategic laboratory medicine tradeshow leadership, congress planning, and scientific storytelling, ensuring consistent brand expression and impactful presence across global and regional events.
Develop and activate evidence-based marketing strategies in partnership with Medical and Scientific Affairs, including study planning input, KOL identification, consulting relationships, podium talks, webinars, white papers, and other scientific thought leadership opportunities

Requirements

Advanced degree or equivalent experience: Bachelor’s +12 years, Master’s +10 years, or PhD +8 years in life sciences, biotechnology, or related field
Industry experience within diagnostics, life sciences, biotechnology, or pharmaceuticals
Ability to balance strategic thinking with hands-on execution
Proven success leading complex, cross-functional initiatives with measurable outcomes and clear ownership
Strong communication and influence skills, with the ability to distill complex scientific data into clear, impactful messaging for diverse audiences including executives
Travel, Motor Vehicle Record & Physical/Environment Requirements: - Ability to travel up to 30%, including some international travel

Preferred

Sales, Marketing, or Product Management expertise in hematology products.
Understanding of laboratory medicine personas and clinical laboratory environment.
Experience leading high-performing teams.

Benefits

Beckman Coulter Diagnostics offers a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.