Responsibilities

• Product & Portfolio Ownership (Somnoware) - Serve as the primary Product Marketing owner for Somnoware, accountable for positioning, segmentation, value prop, and lifecycle optimization.
• Deeply understand Somnoware diagnostic workflows, referral dynamics, customer needs, and market drivers.
• Translate customer and market insights into clear upstream feedback for Product Management and leadership.
• Act as a diagnostics subject‑matter expert across Product Marketing, supporting integration into portfolio‑level narratives where appropriate.
• Guide change‑management considerations for workflow‑altering Somnoware releases.
• Go‑to‑Market Leadership & Execution - Lead end‑to‑end GTM strategy and execution for Somnoware launches, expansions, and major feature releases.
• Apply global GTM frameworks while tailoring execution to the unique realities of diagnostics and referral‑based services.
• Ensure launch readiness across sales enablement, messaging, training, and adoption planning.
• Serve as PMM lead for high‑priority diagnostics initiatives that span Product, Revenue, and Marketing functions.
• Strategic Market Insight & Influence - Act as a diagnostics market expert; synthesizing provider, referrer, competitive, and regulatory insights.

Requirements

• 7–10+ years of experience in product marketing, product management, or commercial roles.
• Experience supporting and scaling healthcare / digital health businesses.
• Strong understanding of healthcare services, diagnostics, interoperability, digital health, or workflow‑driven solutions.
• Proven ability to operate effectively in ambiguity and build clarity in fast‑moving environments.
• Exceptional collaborator with influence across senior, cross‑functional stakeholders.
• Recognized as a strategic partner and GTM leader, not just an execution owner.

Preferred

• Bachelor’s degree preferred; relevant professional experience may be considered in lieu of a degree.

Benefits

• comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance.
• Flexible Time Off (FTO), 11 paid holidays plus 3 floating days, and eligibility for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.