Responsibilities

• drive growth and adoption of our molecular diagnostics portfolio supporting transplant and clinical diagnostic applications
• identify untapped segments, defining expansion strategies, and building evidence-based adoption frameworks that scale across regions
• develop compelling market narratives and launch campaigns that translate complex scientific and clinical value into actionable demand generation programs
• partner with Medical Affairs, MSLs, HEOR/MAVE, and regional teams to determine evidence requirements, create clinical education strategies, and develop region-ready activation playbooks
• craft persuasive content across channels - digital, video, email, and sales enablement—while ensuring compliance in non-promotional clinical education
• drive integrated campaigns from strategy through execution, measuring performance and optimizing to achieve revenue targets
• accelerating the adoption of transformative diagnostic technologies that improve transplant patient outcomes globally
• Ability to travel up to 25-30% internationally

Requirements

• Advanced Degree plus 6 years of experience, or Bachelor's Degree plus 8 years of experience in product marketing within molecular diagnostics, IVD, genomics, or clinical diagnostics markets
• Strong expertise in market creation, segmentation analysis, and long-range planning with ability to size markets and identify growth segments
• Proven ability to map barriers to adoption and define strategies to overcome them in clinical and diagnostic markets
• Experience partnering with Medical Affairs, MSLs, HEOR, or clinical teams to develop evidence roadmaps and clinical validation strategies
• Skilled in building scalable frameworks and market activation playbooks that work across varied regulatory environments
• Demonstrated success in global product launches and campaign management from planning through sales enablement handoff
• Expertise in storytelling and content creation across multiple channels: long-form, short-form, digital, video, email
• Strong understanding of customer journey marketing and integrated demand generation strategies tied to revenue goals
• Ability to craft compliant, non-promotional clinical education and market-conditioning content
• Experience with molecular diagnostics technologies (NGS, PCR, genotyping) and transplant diagnostics applications (HLA, histocompatibility) preferred

Preferred

• Life Sciences, Molecular Biology, Immunology, Marketing, or related field (Preferred Fields of Study)
• additional languages beneficial
• Advanced degree or Bachelor’s degree with extensive experience in molecular diagnostics, IVD, genomics, or clinical diagnostics markets (from Requirements)

Benefits

• - Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• - A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• - Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• - At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• - Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount