Responsibilities

• Lead overall brand strategy and campaign development insight mining, briefing, creative development, production, go-to-market, budget, timeline, and measurement.
• Manage creative agency partners, facilitating creative development process and reviews.
• Ensure creative consistency in brand visual identity, brand messaging, and communications across all touchpoints.
• Manage and present to cross-functional stakeholders. Collaborate with product marketing, media, and activation teams to build go-to-market strategies.
• Work with regional teams to scale campaigns and events in local markets.

Requirements

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in brand and consumer marketing.
• Experience shaping global brands and leading cross-functional brand campaigns and global strategies.
• Experience managing relationships with creative agencies and production houses.
• Experience managing high-stakes cross-functional or cross-team projects with executive-level stakeholders.

Preferred

• Experience in gaming.