Senior Field Marketing Manager

Responsibilities

• Own conference and field marketing strategy, including event selection, goal-setting, speaking opportunities, and budget allocation tied to pipeline and ROI.
• Lead end-to-end execution across conferences and events, managing vendors, booth logistics, travel coordination, staffing plans, merchandise, inventory, and on-site support.
• Build and enforce disciplined playbooks for pre-event planning, lead capture, CRM tracking, marketing follow-up, and sales handoff to maximize lead conversion.
• Launch and scale hosted side events and activations tied to strategic priorities.
• Analyze performance data to continuously refine event mix, improve conversion rates, and increase pipeline generated per event.
• Partner closely with Business Development team and leadership to ensure field efforts align tightly with revenue priorities.
• Represent GovWell at regional and national events, ensuring we show up polished and prepared for prospects and customers.

Requirements

• 3+ years of experience in field marketing, event marketing, or demand generation with direct ownership of conference strategy and execution.
• Proven ability to generate pipeline in a B2B sales environment with an in-person, go-to-market motion.
• Strong operator who can manage high event volume and many moving pieces without sacrificing quality.
• Revenue-minded and ROI-driven, focused on pipeline and conversion efficiency.
• Data-driven and comfortable using Salesforce and marketing systems for tracking and attribution.
• Clear and direct communicator who drives cross-functional alignment and partners well with other business units.
• Comfortable traveling regularly and representing GovWell professionally with public sector prospects.
• Able to oscillate between strategy and execution, with no task too small to take on.
• Systems thinker who enjoys creating playbooks, standardizing processes, and documenting improvements.
• Calm under pressure and comfortable in live event environments, able to troubleshoot in real time, and take ownership when things go wrong.
• Strong alignment with our Core Values.

Benefits

• Competitive base salary + bonus.
• Equity / stock options.
• Medical, dental, and vision insurance.
• 401(k) program.
• Flexible PTO.