Senior Field Marketing Manager

Responsibilities

• Own the field marketing strategy, annual plan, budget, and pipeline goals for the Commercial segment
• Partner with Commercial Sales leadership and set the planning rhythm across Marketing, Sales, and SDR
• Analyze account, pipeline, industry, geographic, and performance data to identify the highest-potential audiences
• Build integrated campaigns that combine in-person, digital, partner, content, direct mail, and account-based tactics
• Shape event strategy, from regional programs to targeted dinners. For larger experiences, partner with the Events team while owning the audience, objective, Sales plan, and pipeline outcome
• Test new campaign ideas, define success upfront, and turn what works into repeatable plays and documented playbooks
• Track results (pipeline, conversion, ROI) and present them to senior Marketing and Sales leaders

Requirements

• 7+ years of experience in B2B field marketing, demand gen, account-based marketing, or a related role, ideally in SaaS, fintech, or another high-growth technology company
• Experience owning marketing strategy for a defined customer segment, region, industry, or sales organization
• A track record of sourcing and accelerating pipeline through integrated programs
• A strong understanding of the B2B sales cycle and the ability to translate Sales priorities into focused marketing strategies
• Fluency in marketing and pipeline metrics, including the ability to analyze campaign performance, diagnose gaps, and clearly explain results
• Strong project management and executive communication skills, with comfort juggling multiple programs in a fast-paced environment
• Willingness to travel up to 40% for events, Sales meetings, and customer programs

Preferred

• Experience building a field marketing motion or entering an underdeveloped segment
• Experience marketing to companies in the Commercial or emerging mid-market segment
• Familiarity with finance, fintech, spend, payments, ERP, or procurement audiences
• Experience using Salesforce and marketing analytics platforms to assess funnel performance and campaign impact
• Experience developing a business case for additional investment or team growth based on demonstrated results