Responsibilities

• Manage and execute the company’s existing email marketing program, including batch and blast campaigns, triggered communications, and automated journeys, with a focus on continuous performance optimization.
• Identify, develop, launch, and refine customer segmentation strategies and lifecycle communication journeys to drive engagement and conversion.
• Lead the implementation and growth of SMS acquisition and marketing strategies, ensuring strong customer adoption and measurable performance results.
• Own and maintain the Email Marketing Calendar, ensuring accuracy, visibility, and alignment across cross-functional stakeholders.
• Track and manage email and SMS campaign workflows, timelines, and deliverables to ensure on-time execution.
• Analyze campaign performance metrics, including open rate, click-through rate, conversion rate, and revenue contribution, and provide actionable insights and recommendations.
• Monitor email deliverability and list health metrics, proactively minimizing unsubscribes and optimizing customer retention.
• Ensure compliance with CAN-SPAM and applicable SMS marketing regulations and industry best practices.
• Partner closely with IT and cross-functional teams to troubleshoot and optimize customer and sales data flows into the ESP.
• Stay current on email and SMS marketing trends, tools, technologies, and emerging best practices to continually enhance program effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 4 to 6 years of relevant experience in email marketing, preferably within both consumer retail and business-to-business (wholesale) environments.
• Hands-on experience with at least one major email service provider (ESP) with automation capabilities, such as Bloomreach, Klaviyo, Emarsys, or Listrak.
• Prior experience launching or scaling an SMS marketing program is strongly preferred.
• Strong analytical skills with the ability to interpret performance metrics and translate data into actionable marketing strategies.
• Deep understanding of email marketing strategy, customer segmentation, dynamic content, personalization, and lifecycle marketing best practices.
• High attention to detail with strong organizational and project management capabilities.
• Confident, proactive self-starter with excellent written and verbal communication skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Basic HTML knowledge preferred.

Benefits

• medical, vision (100% employer-paid), dental, life insurance, short- and long-term disability, and a Health Reimbursement Arrangement (HRA).
• A 401(k) retirement plan with employer match
• Medical and Dependent Care Flexible Spending Accounts (FSAs)
• Paid Time Off (PTO)
• four floating holidays annually
• nine company-observed holidays
• paid parental and adoption leave
• an Employee Assistance Program (EAP) with confidential support resources
• access to wellness and mental health services