Email Marketer
WarriorBabe
USA (Remote)
$5K/mo - $8K/moIn-houseContractMid level
1 day ago
Senior Email Marketing Specialist
Springfield, MO
Salary Not AvailableSenior Level3+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own omnichannel customer communications and lifecycle journeys to drive engagement, conversion, and lifetime value, with a strong focus on email, SMS, and push while coordinating with cross-functional teams.
- Own automated journeys from welcome to win-back using modular templates and data-driven personalization.
- Own testing and optimization across subject lines, timing, offers, and audience segments to improve deliverability and performance.
- Own cross-channel integration with Merchandising, Creative, and IT to align campaigns with merchandising and retention goals.
Job Description
- Lead the execution and optimization of customer communications across email, SMS, push notifications, and emerging digital messaging channels.
- Build, code, test, QA, and deploy responsive email campaigns using HTML, CSS, and Liquid personalization.
- Develop and execute SMS and push notification campaigns that align with broader marketing initiatives and customer lifecycle strategies.
- Drive innovative, customer-centric communications that support merchandising, promotional, and retention objectives.
- Maintain best-in-class standards for campaign quality, deliverability, accessibility, and cross-device compatibility.
- Build and optimize automated customer journeys including welcome series, abandoned cart, browse abandonment, post-purchase, loyalty, and win-back campaigns.
- Analyze campaign performance across email, SMS, and push channels to identify opportunities for segmentation, personalization, automation, and optimization.
- Develop A/B testing strategies for subject lines, messaging, creative, timing, offers, and audience targeting.
- Partner with Marketing, Merchandising, Creative, Analytics, IT, and Customer Service teams to deliver integrated customer communications.
- Maintain modular templates, reusable components, and efficient campaign workflows.
Bass Pro Shops
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.
