Senior Email Marketing Specialist

Responsibilities

• Create emails and associated journey maps within the marketing automation tool. Make edits to email design (CTA buttons, copy placement, etc.) based on email performance.
• Create email templates for operational emails, product marketing emails, alerts and ensure brand guidelines are applied throughout.
• Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement and retention.
• Create test plans for A/B test copy, subject lines and creative. Report on findings in order to drive continuous improvement.
• Test time of day, audience segmentation, email templates and adjust email campaigns according to performance. Test new features such as Gmail promo tab, personalization, interactive emails and videos. Plan to apply learnings to future campaigns.
• Work with the creative team and marketing to test journey maps, links and personalization.
• Review industry benchmarks and set KPIs and goals for email campaigns based on industry standards and previous performance.
• Work with the marketing team on email campaigns to be communicated to appropriate stakeholders. Keep up to date on email best practices and manage email list health to maintain strong deliverability.
• Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws, company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.

Requirements

• Minimum- 4 Year Bachelors Degree in Marketing, graphic design or related
• Minimum - 3 Years Email marketing, marketing automation or related
• In Lieu of Education - 6 Years Email marketing, marketing automation or related

Benefits

• Benefits: Alliant provides a benefits package including health care, vision, dental, and 401k with employer match including:
• - Annual performance bonus
• - Work from home up to 3 days a week
• - Paid parental leave
• - Employee discount programs
• - Time off including paid personal and sick days
• - 11 paid holidays
• - Education reimbursement
• Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours, and job status such as regular part-time, or temporary employment.