Responsibilities

• Develop and implement a comprehensive global email marketing strategy, including rules for audience targeting and send cadences.
• Establish and manage complex list hierarchies, suppression rules, and exclusion logic to prevent database fatigue.
• Oversee the end-to-end email content calendar to ensure alignment with overall marketing and business objectives.
• Architect and optimize automated nurture series that align with the global marketing campaign strategy and buyer journey.
• Collaborate with Global Campaign Managers to ensure email nurtures are integrated into larger, cross-functional marketing initiatives.
• Utilize data-driven insights from email campaigns to influence future campaign themes and audience segmentation.
• Manage and protect global domain health, including monitoring opt-in/opt-out trends and managing batch sending protocols.
• Ensure compliance with global data privacy regulations, such as GDPR and CCPA, across all email communications.
• Conduct regular audits of email deliverability and performance, identifying areas for technical optimization.
• Provide strategic guidance to team members responsible for point-in-time and nurture email execution.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
• Technical Expertise: Advanced, hands-on experience with Marketo is a must.
• Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
• Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
• Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.

Benefits

• Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future.
• Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more.
• Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.