Responsibilities

• Manage and optimize RCA’s Shopify stores, ensuring accurate product listings, collections, pricing, inventory syncing, and promotions.
• Oversee daily store website operations, including product launches, updates, landing pages, and seasonal campaigns.
• Maintain store site performance, speed, mobile responsiveness, accessibility, and overall user experience.
• Implement and manage Shopify apps, integrations, and custom functionality as needed.
• Proactively troubleshoot technical issues and coordinate with developers or vendors when necessary.
• Drive measurable growth in online traffic, engagement, and conversion rates through targeted strategy and experimentation.
• Analyze user behavior and sales data using Shopify Analytics, Google Analytics, and related tools to guide decisions.
• Run A/B tests on product pages, navigation, and checkout flows to improve conversion rate and average order value.
• Optimize site structure, SEO, and content to improve search visibility and discoverability.
• Support digital marketing initiatives including email campaigns, paid ads, and social integrations.