Responsibilities

• Support direct reports in developing overarching strategy across multiple media channels
• Lead broader sports strategy development for client education
• Interpret relevant research from third party data, industry trades and additional source
• Primarily manage day-to-day comms with client POCs and across internal teams
• Develop broad understanding of clients’ business needs, KPI’s, goals and objectives
• Ability to work seamlessly across internal and external groups
• Work directly and daily with planning and investment teams to develop holistic client strategy
• Promote use of data and other insight tools to build strategic recommendations
• g., Target analysis, competitive, marketplace intelligence
• Collaborate with external agency partners on IAT deliverables including but not limited to a respective annual business planning, brand/master brand communications strategy, tactical media recommendations, etc
• Responsible for budget tracking across a portfolio, where funding may be sourced from various LOBs
• Detailed knowledge of all working budgets; accountability to address internal and client-based budget allocation questions and responsible for any budget reporting
• Familiar with and staying up-to-speed on the evolving digital landscape - both related to sports-specific properties as well as social channels and content strategies
• Have strong knowledge of the sports marketplace to identify new opportunities, areas of white space, vacant ownership positions, etc that fit within the overarching client strategy and work in conjunction with internal planning and investment teams to bring these to life
• Oversee direct reports by managing workload, delegating responsibilities, checking work for accuracy and being their lead POC in terms of mentorship and growth development

Requirements

• Experience leading sports sponsorships and 360 activations is a plus
• 12 years’ experience working in an integrated strategy role and/or sponsorship marketing position with direct client-facing access
• 7+ years of relevant experience in sports
• Experience across mainstream media channels (national TV, local, digital, social, etc)
• Strong communicator - both written and verbal - and presenter, in person and on conference calls
• Extensive client facing experience
• Highly organized, with the ability to manage and prioritize many simultaneous deliverables
• Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)
• Proficient in Excel, PowerPoint, Word, Google Docs, Teams

Benefits

• This role includes benefits such as health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.