Responsibilities

• Own performance and client relationships across your portfolio, meeting targets and delivering clear, data-grounded narratives
• Set the overall strategy for paid search and generative AI search across multiple clients
• Define and enforce best practices across the team, including testing frameworks, QA standards, and knowledge-sharing processes
• Manage, develop, and hire direct reports; own the professional development of the full search team under you
• Act as executive escalation point for client issues, coordinating resolution across disciplines
• Translate client business objectives into search strategies, and connect search activity to broader channel plans
• Oversee day-to-day management of advertising spend across paid search
• Advise clients and internal teams on how machine learning, automation, and generative AI tools can improve search performance
• Build and present media plans, performance reports, and strategic recommendations to client leadership
• Build and grow search practice with an eye to the future, including changes in Search and AI landscape and cross-channel knowledge sharing