Sr. Manager, Product Marketing
Pioneers
USA (Remote)
$140K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Senior Director Product Marketing
USA (Remote)
Salary Not AvailableSenior Level10+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the cybersecurity product marketing agenda end to end, turning market insights into crisp positioning and a differentiated story for buyers and partners.
- Own the product marketing strategy with crisp positioning, messaging frameworks, and differentiators.
- Build field relationships with CISOs and security leaders to pressure-test messaging and roadmaps.
- Embed AI into marketing workflows for content generation, personalization at scale, and competitive monitoring.
Job Description
Responsibilities
- Define and own the product marketing strategy for our cybersecurity portfolio, including positioning, messaging frameworks, and competitive differentiation
- Develop deep understanding of vendor landscape, buyer personas, and market dynamics to inform product positioning and GTM motions
- Build and maintain a compelling corporate narrative that spans product lines and resonates across buyer segments
- Craft narrative for strong POVs that challenge the status quo and speak to the future of where AI and cyber security are going
- Develop deep, direct relationships with CISOs and security leaders to pressure-test messaging
- Act as a company spokesperson: develop and deliver our POV at RSA C, Black Hat, customer summits, and analyst events
- Bring field intelligence back to shape positioning, content, and product roadmap input
- Manage and grow a team of 4–7 product marketers; set a high bar for craft, speed, and business impact
- Run a tight operating cadence: quarterly messaging reviews, competitive updates, field feedback, launch retrospectives, and win/loss analysis
- Foster a culture where the team spends time with customers and prospects
- Embed AI into how your team works: content generation, personalization at scale, competitive monitoring, and sales tool development
Varonis
Varonis is a pioneer in data security and analytics, fighting a different battle than conventional cybersecurity companies. Varonis focuses on protecting enterprise data: sensitive files and emails; confidential customer, patient, and employee data; financial records; strategic and product plans; and other intellectual property. The Varonis Data Security Platform detects cyber threats from both internal and external actors by analyzing data, account activity, and user behavior; prevents and limits disaster by locking down sensitive and stale data; and efficiently sustains a secure state with automation. Varonis products address additional important use cases including data protection, data governance, Zero Trust, compliance, data privacy, classification, and threat detection and response. Varonis started operations in 2005 and has customers spanning leading firms in the financial services, public, healthcare, industrial, insurance, energy and utilities, technology, consumer and retail, media and entertainment, and education sectors.
