Senior Director Product Marketing (Unit 42)

Santa Clara, CA (Hybrid)

$252K/yr – $347K/yrSenior Level15+ years expFull time

Posted 3 months ago

Job Summary

Own the Unit 42 marketing strategy and AI driven GTM engine, turning threat research into differentiated messaging and programs that resonate with security buyers; pair leadership with a scalable, automation first engine to drive growth, with strong cross functional influence.

  • Growth Infrastructure: Own overall marketing strategy for Unit 42 across thought leadership, threat research, and cybersecurity services, with a key focus on how services can drive product pull-through.
  • Thought Leadership & Positioning: Lead bold differentiation across service categories and deliver threat reports that elevate the brand.
  • AI first Marketing & Ops: Drive automation and scale across marketing workflows, collateral generation, and GTM programs with clear metrics.

Job Description

Responsibilities - Growth Infrastructure: Own overall marketing strategy for Unit 42 across thought leadership, threat research, and cybersecurity services, with a key focus on how services can drive product pull-through. - Thought Leadership & Positioning: Lead positioning for Unit 42 to establish a bold, differentiated point of view across all service categories. - AI-first Marketing & Ops: Drive automation and scale across marketing workflows, collateral generation, and go-to-market execution with clear metrics. Requirements - 15+ years of experience in enterprise marketing, including previous product marketing leadership experience - Demonstrated track record that proves deep knowledge of cybersecurity services and threat research. - Strategic and analytical mindset with demonstrated ability to simplify complex concepts and articulate uniquely differentiated value propositions to both technical and business audiences. - Strong analytical, leadership, and partnering skills. The ideal candidate possesses a blend of marketing, business and technical savvy; a big-picture vision, and the drive to make that vision a reality in an emerging or established market. - Demonstrated ability to champion an AI-first approach within marketing operations, utilizing advanced automation tools to streamline content development, scale enablement assets, and uncover data-driven target audience insights. - Experience of the full product lifecycle management from business planning to launch to program management and measurement. - Be a good storyteller. Our marketing leaders need to be our best story-tellers and inspire the rest of the company to tell the right stories. - Demonstrated ability to influence up, down and across functionally to peers and the ability to collaborate among multiple groups. - An MBA is highly preferred. Nice to Have - Benefits -
Palo Alto Networks Unit 42 logo

Palo Alto Networks Unit 42

Palo Alto Networks Unit 42 brings together world-renowned threat researchers with an elite team of incident responders and security consultants to create an intelligence-driven, response-ready organization passionate about helping customers more proactively manage cyber risk. With a deeply rooted reputation for delivering world-class threat intelligence, Unit 42 provides industry-leading incident response and cyber risk management services to security leaders around the globe.

Founded in 2005
Santa Clara, California, USA
498 employees (11 in marketing)

Salaries

Posted range

$252K/yr – $347K/yr

Taken straight from the job posting.

See all Palo Alto Networks Unit 42 salaries

Marketing Team

Marketing Team Size
11 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

Recent Ads

Traffic Signals

Monthly Visitors
5.2M
Monthly Google Ads Budget
$732.4K
Traffic Source Mix
Search
34.8%
Direct
47.6%
Referral
14.4%
Social
0.6%
Paid
2.6%

Headcount Trend

Current headcount: ~514
Palo Alto Networks Unit 42 logo

Senior Director Product Marketing (Unit 42)

Palo Alto Networks Unit 42 · Santa Clara, CA · Hybrid