Senior Director Product Marketing (Unit 42)

Santa Clara, CA (Hybrid)

$252K/yr – $347K/yrSenior Level15+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the Unit 42 marketing strategy and AI driven GTM engine, turning threat research into differentiated messaging and programs that resonate with security buyers; pair leadership with a scalable, automation first engine to drive growth, with strong cross functional influence.

  • Growth Infrastructure: Own overall marketing strategy for Unit 42 across thought leadership, threat research, and cybersecurity services, with a key focus on how services can drive product pull-through.
  • Thought Leadership & Positioning: Lead bold differentiation across service categories and deliver threat reports that elevate the brand.
  • AI first Marketing & Ops: Drive automation and scale across marketing workflows, collateral generation, and GTM programs with clear metrics.

Job Description

Responsibilities - Growth Infrastructure: Own overall marketing strategy for Unit 42 across thought leadership, threat research, and cybersecurity services, with a key focus on how services can drive product pull-through. - Thought Leadership & Positioning: Lead positioning for Unit 42 to establish a bold, differentiated point of view across all service categories. - AI-first Marketing & Ops: Drive automation and scale across marketing workflows, collateral generation, and go-to-market execution with clear metrics. Requirements - 15+ years of experience in enterprise marketing, including previous product marketing leadership experience - Demonstrated track record that proves deep knowledge of cybersecurity services and threat research. - Strategic and analytical mindset with demonstrated ability to simplify complex concepts and articulate uniquely differentiated value propositions to both technical and business audiences. - Strong analytical, leadership, and partnering skills. The ideal candidate possesses a blend of marketing, business and technical savvy; a big-picture vision, and the drive to make that vision a reality in an emerging or established market. - Demonstrated ability to champion an AI-first approach within marketing operations, utilizing advanced automation tools to streamline content development, scale enablement assets, and uncover data-driven target audience insights. - Experience of the full product lifecycle management from business planning to launch to program management and measurement. - Be a good storyteller. Our marketing leaders need to be our best story-tellers and inspire the rest of the company to tell the right stories. - Demonstrated ability to influence up, down and across functionally to peers and the ability to collaborate among multiple groups. - An MBA is highly preferred. Nice to Have - Benefits -
Palo Alto Networks Unit 42 logo

Palo Alto Networks Unit 42

Palo Alto Networks Unit 42 brings together world-renowned threat researchers with an elite team of incident responders and security consultants to create an intelligence-driven, response-ready organization passionate about helping customers more proactively manage cyber risk. With a deeply rooted reputation for delivering world-class threat intelligence, Unit 42 provides industry-leading incident response and cyber risk management services to security leaders around the globe.

Founded in 2005
Santa Clara, California, USA
498 employees (11 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
5.2M
Monthly Google Ads Budget
$732.4K
Traffic Source Mix
Search
34.8%
Direct
47.6%
Referral
14.4%
Social
0.6%
Paid
2.6%

Headcount Trend

Current headcount: ~514

Marketing Team

Marketing Team Size
11 (2% of company)
Marketing Roles Posted (Last 30 Days)
2