Senior Director, Product Marketing - SASE PM & GTM Strategy

Responsibilities

• Own global product marketing and GTM strategy for Cisco SASE, including Secure Access, SD-WAN, SSE, Agent Gateway, and AI-native secure networking motions.
• Define Cisco’s SASE messaging, positioning, narrative architecture, and differentiated value proposition for executive buyers, technical audiences, partners, analysts, and sellers.
• Shape the market conversation around transforming the network for the agentic enterprise, including how secure connectivity, zero trust, traffic control, and agent gateway capabilities come together to enable safe AI adoption.
• Drive launches, campaigns, sales plays, partner motions, executive engagement, and major market moments that create pipeline, bookings impact, competitive momentum, and customer confidence.
• Partner with product management to connect roadmap innovation to customer outcomes, market demand, and revenue growth; bring market insight back into roadmap and packaging discussions.
• Identify breakout GTM moves that help Cisco shape the SASE category rather than simply compete in it, including new audience strategies, new buying-center motions, and new customer proof points.
• Build scalable enablement, messaging, content, competitive, and proof-point systems that help global teams execute with consistency and impact.
• Use AI-native workflows to accelerate insight generation, messaging iteration, content creation, seller enablement, personalization, and measurement.
• Lead, coach, and develop a high-performing team, creating a culture of strategic clarity, accountability, creativity, collaboration, and measurable business impact.

Requirements

• Bachelor's Degree or equivalent combination of skills and experience.
• Minimum of 15 years of professional experience across product marketing, product management, technical marketing, product strategy, sales engineering, or GTM leadership in enterprise technology.
• Minimum of 5 years of people management experience leading product marketing, product, technical, or GTM teams with a track record of execution and team development.
• Minimum of 5 years of experience leading GTM strategy for complex enterprise products, platforms, or portfolios.

Preferred

• Demonstrated ability to connect messaging, launch strategy, sales enablement, and marketing execution to measurable business outcomes.
• Experience in cybersecurity, networking, SASE, SSE, SD-WAN, zero trust, secure access, cloud security, identity, observability, or AI-related infrastructure/security markets.
• Product management or product strategy background, with interest in applying product depth to GTM strategy and market creation.
• Experience building executive-level thought leadership and differentiated category narratives.
• Experience operating in a global, matrixed organization and influencing product, sales, marketing, partner, analyst, and executive stakeholders.
• Strong business acumen, including experience with pipeline, bookings, win/loss, attach, adoption, competitive, and customer engagement metrics.

Benefits

• U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
• U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:
• - 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• - 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• - Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
• - Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
• - 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
• - Additional paid time away may be requested to deal with critical or emergency issues for family members
• - Optional 10 paid days per full calendar year to volunteer
• For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.