Senior Director - Product Marketing, RiverSource

Minneapolis, MN (Hybrid)

$100K/yr – $138K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for RiverSource insurance programs, coordinating messaging, training, and cross-functional execution.

  • Own cross-functional marketing campaigns from concept to on-time delivery.
  • Must-have: 7+ years of marketing experience with cross-functional teams.
  • Standout: Ability to translate complex insurance concepts into sales-ready materials.

Job Description

Responsibilities

  • Plan and implement marketing programs or projects that support product marketing objectives that support insurance sales goals.
  • Develop messaging and positioning of products via sales strategies, wholesaler support and other tactics.
  • Work individually or with a team to analyze market conditions and product strategies that fill client needs.
  • Plan for the effective development and implementation of longer term marketing projects and evaluate program effectiveness.
  • Create marketing materials, including writing product specific marketing materials and developing key messages.
  • Ensure compliance approvals obtained as needed.
  • Design, develop and execute plans for complex product marketing programs/ initiatives.
  • Partner with internal or external partners to ensure execution of projects is on-time, and within budget.
  • Create and write product communication materials to support insurance sales programs and initiatives.
  • Assist wholesalers with competitive case reviews.

Requirements

  • Bachelors Degree or equivalent
  • Series 6 license required or ability to acquire within 120 days of hire.
  • 7+ years marketing experience.
  • Ability to think strategically, coach and influence people at all levels of the organization.
  • Strong project management skills with demonstrated ability to manage multiple priorities and deadlines.
  • Excellent written and verbal communication skills.
  • Proven ability to work with cross-functional teams.
  • Ability to translate complex concepts into easy-to-understand language.
  • Ability to manage multiple projects simultaneously.

Preferred

  • Financial Services experience preferred.
  • Series 7 and 24, or the ability to obtain within 90 days.

Benefits

  • most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role.
  • a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.
RiverSource logo

RiverSource

3.1 Glassdoor

RiverSource Life insurance companies* has a long history of strength, stability and expertise. We’re committed to serving the needs and interests of our clients by offering a wide range of products and services that give the flexibility they need and the stability they desire as they live for today, make plans for retirement and prepare a personal legacy.RiverSource Life is one of the nation’s largest life insurance companies**, and a leader in annuities, life insurance and disability income insurance. Our Comdex ranking – a third-party composite of insurance company strength ratings – is 90*** RiverSource Life was founded in 1957, and, as a subsidiary of Ameriprise Financial, Inc., we trace our roots to 1894. For decades, we've been honoring our commitments to help clients grow their assets, manage their income and protect what matters most.For more information, visit us at riversource.com.* RiverSource Life Insurance Company and RiverSource Life Insurance Co. of New York (collectively, RiverSource Life).** Collectively, RiverSource Life is ranked the nation's 25th-largest life insurance company based on total assets as of 12/31/22. Source: 2023 ACLI Fact Book.*** A Comdex ranking is an average percentile of a company's ratings from independent rating agencies. Comdex looks at companies rated by independent rating agencies, then ranks more than 200 of those companies on a scale from 100 (highest) to 1 (lowest), based on their agency ratings. Other companies may have higher or lower Comdex scores. Source: Comdex, a product of EbixExchange, April 1, 2024.RiverSource Distributors, Inc. (Distributor), Member FINRA. Issued by RiverSource Life Insurance Company, Minneapolis, Minnesota, and in New York only, by RiverSource Life Insurance Co. of New York, Albany, New York. Affiliated with Ameriprise Financial Services, LLC.© 2025 RiverSource Life Insurance Company. All rights reserved.

Minneapolis, Minnesota, USA
300 employees (17 in marketing)
30% recommend to a friend
36% CEO approval

Traffic Signals

Monthly Visitors
11.8K
Traffic Source Mix
Search
33.6%
Direct
54.4%
Referral
6.1%
Social
4.4%
Paid
1.4%

Headcount Trend

Current headcount: ~301

Marketing Team

Marketing Team Size
16 (5% of company)