Responsibilities

• Lead product positioning, messaging, and go-to-market strategy for AI-powered Retail SaaS solutions.
• Drive product launches and market adoption across enterprise retail customers.
• Partner with Product Management, Sales, and Customer Success to deliver successful GTM execution.
• Develop sales enablement assets, competitive positioning, and customer-facing messaging.
• Build compelling value propositions that resonate with business and technical buyers.
• Leverage AI tools to improve the speed and effectiveness of product marketing.
• Measure success through pipeline influence, market penetration, and revenue impact.

Requirements

• 10+ years of Product Marketing experience in enterprise B2B SaaS.
• Experience marketing software solutions to the Retail, Grocery, CPG, Supply Chain, Merchandising, or Store Operations industries.
• Proven success developing and executing go-to-market strategies that drive revenue and customer adoption.
• Strong experience supporting enterprise sales through positioning, messaging, and sales enablement.
• Excellent communication and executive storytelling skills.
• Experience working cross-functionally with Product, Sales, and Marketing teams.

Preferred

• Experience marketing AI or Generative AI products.
• Background in Retail AI, Supply Chain, or Enterprise Applications.
• Experience with competitive intelligence, analyst relations, and enterprise buying cycles.
• Familiarity with AI-powered marketing tools and modern GTM platforms.