Senior Director of Product Marketing, Platform

Responsibilities

• Craft bold, differentiated positioning that elevates Workiva’s platform and AI capabilities as the trusted foundation for finance, risk, and sustainability
• Partner with peer leaders across Portfolio and Solutions Marketing to ensure the platform story reinforces—and is reinforced by—the broader Workiva narrative
• Serve as a thought leader internally and externally, guiding messaging across campaigns, content, events, and executive storytelling
• Ensure platform capabilities—data foundation, workflow, controls, reporting, and extensibility—are represented consistently across all go-to-market content
• Own the team’s approach to positioning Workiva’s AI capabilities, ensuring messaging is credible, differentiated, and grounded in real customer value
• Partner deeply with Product Management and AI/ML leadership to bring platform innovation to market with clarity and momentum
• Build a technical product marketing function, turning platform and AI capabilities into vivid, credible use cases that show buyers exactly how the technology works in practice
• Hire and guide the team in building high-impact demo content—live demos, recorded walkthroughs, and interactive experiences—for events, sales, and the website
• Partner with video, web, and events teams to ensure platform capabilities show up compellingly across keynotes, product videos, and workiva.com
• Partner with the product organization on alignment and execution of our launch process

Requirements

• 12+ years in product marketing, including 5+ years leading high-performing teams
• Undergraduate degree

Preferred

• Proven expertise in enterprise B2B SaaS platform strategy, positioning, and messaging
• Ability to translate complex, technical innovation—specifically AI and platform architecture—into compelling, differentiated value
• Exceptional communicator with the ability to influence senior stakeholders and align cross-functional leaders
• Strong partnership skills across product management, marketing, and sales leadership
• Demonstrated success driving sales enablement and revenue impact
• Exceptional communication and storytelling skills