Responsibilities

• Planning, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, evidence of value, and other deliverables, as appropriate
• Collaborate with product teams to develop value propositions and key messages, based on a robust understanding of products, customer needs, and competitive differentiation
• Collaborate with marketing teams to deliver a strong value prop and messaging that helps Medidata create separation between us and the competition
• Partner with sales and customer success to create case studies
• Partner with Market Intelligence and Analyst relations to tell our story and gain valuable feedback to consider for future strategy decisions
• Incorporate competitive and market intelligence into the analysis required to arm the field against the competition and highlight our market strength
• Conceive and create thought leadership and educational content to broaden the awareness and understanding of our products

Requirements

• Bachelor's degree in Life Sciences or Data Sciences, or equivalent experience; Master’s degree or MBA preferred
• Minimum of 7 years of related experience, with knowledge and experience in the healthcare and life sciences industry, especially in AI-enhancing technology in clinical trials
• Strong GTM development, presentation, collaboration, and communication skills, and the ability to build strong working relationships with multiple stakeholders across the business
• Excellent writing and editorial skills and proven content creation experience
• Partner cross-functionally with product, sales, marketing, and offering management to enable strong market readiness and successful adoption and traction of products in the market
• Experience in designing and executing marketing and communications programs
• Self-motivating, able to assume responsibility and work autonomously in a professional manner
• This position requires both creative and analytical skills and the ability to clearly articulate complex concepts for maximum understanding
• Knowledge and experience in the development, marketing, and/or sales of eCOA, Sensors, eConsent, Digital Therapeutics, and other Patient Experience solutions in the healthcare/life sciences industry

Preferred

• Master’s degree or MBA preferred
• Experience in AI-enhancing technology in clinical trials
• Knowledge and experience in the development, marketing, and/or sales of eCOA, Sensors, eConsent, Digital Therapeutics, and other Patient Experience solutions in the healthcare/life sciences industry
• Self-motivating, able to assume responsibility and work autonomously in a professional manner

Benefits

Location : This is a hybrid remote/in-office role.