Responsibilities

• Own GTM Strategy & Launch Orchestration: Architect and execute the end-to-end go-to-market playbook for all new products, features, and major updates introduced to Kip.
• Drive Product Adoption: Proactively analyze platform data alongside product teams to identify gaps in user adoption, establishing marketing intervention frameworks, updated training modules, and strategic feature repositioning to maximize internal and external utilization.
• Draft External Announcements & PR: Partner closely with Marketing and PR teams to author external product announcements, draft press releases, and pitch narratives that position Kip at the cutting edge of marketing technology.
• Generate Internal Excitement: Build comprehensive internal buzz, education, and change management strategies around platform updates to ensure Kepler's global client-facing teams are proud and evangelizing Kip's features.
• Develop Evidence-Based Case Studies: Collaborate directly with account teams to capture product effectiveness data, translating platform metrics into highly credible, external-facing case studies.
• Empower Sales Enablement: Arm client-facing and business development teams with world-class sales collateral, capabilities decks, and objection-handling materials to confidently pitch Kip's unique value proposition.
• Bridge Product & The Market: Act as a critical feedback loop, serving as the "voice of the market" back to Product Management and Engineering to ensure our technical roadmap directly aligns with client demand and agency growth.

Requirements

• 8+ years of experience in product marketing, brand strategy, or commercialization roles, with a heavy emphasis on B2B SaaS, AdTech, MarTech, or programmatic data solutions.
• Deep familiarity with the modern agency or media ecosystem (experience within holding companies or networks like WPP, Publicis, or Omnicom is highly desirable).
• Demonstrated experience designing and scaling comprehensive product launch playbooks from scratch.
• Exceptional written communication skills, with specialized experience writing marketing communications, external messaging frameworks, and executive-level presentations.
• Strong data literacy; comfortable leveraging user metrics, adoption data, and performance analytics to influence product and marketing choices.
• A firm grasp on the deployment and practical applications of AI tools within media or business contexts.

Benefits

• Healthcare/Dental/Vision.
• Unlimited PTO.
• 401k Contributions.
• $75/mo Wellness Stipend.
• $100/mo Mobile Phone Stipend.
• $50/mo Internet Stipend.
• $500/yr Annual Learning Stipend.
• $2,000/yr Annual Tuition Stipend.
• One-time $200 New Hire Home Office Equipment Stipend.
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave.