Responsibilities

• Go-to-Market Strategy
• Define and evolve positioning, messaging, and value propositions for enterprise buyers across merchandising, supply chain, and store operations
• Own launch strategy for new products and capabilities, including market segmentation, packaging, and pricing input
• Translate product capabilities into buyer-relevant language across business, technical, and analyst audiences
• Operate, refine, and extend AI-powered PMM workflows that produce competitive battlecards, sales enablement packages, messaging frameworks, campaign content, and presentation decks
• Encode proven sales methodologies into scalable, repeatable systems
• Continuously improve output quality by tuning prompts, reference data, validation rules, and feedback loops
• Reduce time-to-market for GTM assets by orders of magnitude compared to traditional PMM operations
• Serve as the quality gate on all AI-generated PMM output: messaging accuracy, audience register, proof point validity, competitive claims
• Make fast editorial decisions on high volumes of content without sacrificing strategic coherence
• Ensure every asset connects claims to consequences the buyer cares about (revenue, margin, time to value for business buyers; integration debt, scalability, governance for technical buyers)
• Own a continuous competitive monitoring system, not quarterly research projects
• Maintain structured competitor profiles with trap questions, displacement playbooks, and use case maps
• Translate competitive findings into field-ready assets within hours of signal detection
• Build and maintain closed-loop feedback between field sales and marketing systems
• Source, validate, and curate customer evidence (case studies, proof points, ROI metrics) in partnership with Value Engineering and Customer Success
• Run win/loss analysis to identify patterns, feed insights back into messaging and enablement, and brief leadership on trends
• Partner with Product Management to translate roadmap into market-facing narratives
• Equip Sales with enablement that maps to how they actually sell (discovery, qualification, competitive positioning, executive engagement)
• Support analyst relations briefings with structured prep, competitive framing, and market positioning