Senior Director, Performance Media

Responsibilities

• Lead the agency performance media practice across Paid Search, Programmatic Display and Video, Paid Social, and emerging digital activation channels.
• Establish strategic direction, channel standards, quality controls, and best practices that support effective, compliant, and measurable activation.
• Partner with the Media Strategy team to develop channel recommendations aligned with client strategy, audience needs, investment levels, and business objectives.
• Guide testing, optimization, innovation, and platform adoption across the performance media portfolio.
• Serve as the senior escalation point for activation, platform, measurement, and performance challenges.
• Serve as a senior performance media subject matter expert in client meetings, strategic presentations, and annual planning engagements.
• Translate complex platform, data, and performance topics into clear, actionable recommendations for clients and internal teams.
• Guide senior team members in developing clear report observations, implications, and optimization actions.
• Support new business, organic growth, scopes of work, case studies, and agency thought leadership.
• Collaborate with Media Strategy, Marketing Intelligence, Creative, Integrated Strategy, Brand Planning, and Account teams to deliver connected media programs.

Requirements

• 10+ years of digital or performance media experience, including significant leadership responsibility across Paid Search, Programmatic, and Paid Social.
• Demonstrated expertise in performance media strategy, activation, optimization, audience planning, measurement, and analytics.
• Deep knowledge of major platforms and systems such as DV360, SA360, Campaign Manager 360, Google Ads, Microsoft Advertising, Meta, LinkedIn, PulsePoint, and Prisma.
• Experience leading teams, managing senior client relationships, and presenting strategic recommendations to executive stakeholders.
• Strong financial, operational, and organizational skills, with the ability to manage priorities across multiple clients and workstreams.
• Analytical and creative problem-solving skills, sound judgment, and a commitment to high-quality work.
• Healthcare or pharmaceutical media experience strongly preferred, including experience working with regulated brands and cross-functional agency teams.

Preferred

• Healthcare or pharmaceutical media experience strongly preferred, including experience working with regulated brands and cross-functional agency teams.

Benefits

• Medical, Dental and Vision coverage
• 401k with Company match of 50% on the first 6%
• Adoption Assistance – Up to $2,500 of financial assistance
• Company Paid Life Insurance, Short-Term and Long-Term Disability
• Short-Term Disability providing 100% of salary coverage
• Paid Parental Leave for birth and non-birth parents (4 weeks)
• Summer Fridays
• Flexible Time Off (FTO)
• 11 Holidays and End of Year Office Closure
• Company provided Learning and Development opportunities