Senior Director - Performance Marketing (Remote)

Responsibilities

• Own the paid media engine for a $1Billion+ brand. Decide what to launch and where the budget goes.
• Role Overview: Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1 billion in sales, is hiring a Senior Director of Performance Marketing to own a multi-million-dollar monthly paid media engine across Google and Meta with full authority over systems, measurement, creative testing, capital allocation, and team, reporting directly to the CEO.
• This role exists to convert a multi-million-dollar paid budget into maximum contribution margin, building the decision systems, measurement infrastructure, and team that let the revenue engine run and scale without day-to-day executive involvement.
• The Problems You'll Own: Primary: Decide what to launch and where the budget goes: A multi-million-dollar monthly budget runs across Google and Meta, and every standard campaign type is already live and optimized: brand and non-brand search, PMax, Meta prospecting and retargeting, Shopping and feed. Growth now has to come from what isn't running: new campaign structures, new creative, a different mix of spend.
• Secondary: Build the system that runs the scaling decisions: Design and document the rules that govern spend, when to pause, when to increase budget, when to pull back, and the measurement each decision depends on. The system should run the scaling without day-to-day executive oversight.
• What Is In It For You: Own the Paid Engine End to End, With No Layers Above You: You set the strategy, build the systems, and own the outcomes....
• 2. Join a High-Performance Organization and Partner with the 1%: Puffy: Top 5 Mattress Brand in US with Over $1 Billion USD in Sales; Great Place to Work Certified; Work directly with Forbes Council Member CEO. Your vision is the company's vision.
• 3. Embrace Radical Flexibility: Work from anywhere in the world with meaningful time zone overlap. Structure your environment around your best thinking, whether that's a home office, a co-working space, (OR) our Dubai headquarters (with full relocation, visa support, and 0% income tax if you choose). Your output is your credential, not your location.
• 4. Become the Operator Other Brands Try to Hire: In most companies, performance marketing leaders inherit a system somebody else built and spend the next three years defending its numbers in meetings. Here you build it. When the CEO decides how much capital goes into growth next quarter, your model is the input to that decision, not a report on it afterwards. You'll leave with a paid media system you designed end to end, and the proof that it held contribution margin at scale, which is the part almost nobody in this function can actually show. Puffy has been AI-First since December 2023, so you'll build it with an AI-native toolbox behind you rather than an agency deck in front of you.

Requirements

• 7+ years in performance marketing with sustained ownership of $1M+/month on both Google and Meta (concurrently or across roles). "Ownership" means authority over strategy, structure, and budget, not just execution.
• Google depth at PMax-era: campaign structure, feed management, brand/non-brand economics.
• High-AOV considered-purchase experience ($1,000+ order values): sparse-conversion, long-decision-cycle categories.
• Personally built, not inherited, bid, budget, and pause decision systems at scale. You'll be asked to present a playbook you authored.
• Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design.
• Creative testing systems at scale in a post-ATT environment: concept-vs-variation discipline, creative analytics.
• Team leadership including senior direct reports. Experience building or restructuring a performance marketing function.
• Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria.

Preferred

• - Scripting against Meta/Google APIs; Google Ads Scripts.
• - Mixed agency + in-house background.
• - Experience with emerging paid channels (e.g., TikTok, Connected TV, affiliate/partnerships, etc.).
• - D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals.

Benefits

• - Health & Protection: Comprehensive medical, dental, and vision insurance (based on country of hire)
• - Time Off: Generous Paid Time Off (PTO) + Public holidays
• - Work Environment: AI-First organization with access to AI-native tool stack
• - Remote First: Work from the comfort of your home office
• - Learning & development opportunities
• - International team collaboration across 16+ nationalities. Your assumptions get challenged daily.
• - Rewards & Recognition: Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• - Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions