Performance Marketing Manager

Responsibilities

• Own strategy, budget, execution, and reporting for paid across search, paid social, and video and display, running it as one connected program across the full funnel.
• You will own Mural’s paid marketing end to end, with a focus on generating efficient growth across self-serve acquisition and sales-assisted demand. Success will be measured by the quality and volume of activated users, qualified pipeline, and revenue generated from paid investment.
• Build and run a continuous experimentation program across audiences, creative, landing pages, and offers.
• Lead agency and vendor partners to execute and scale the program.
• Partner with our Data team on attribution and measurement to connect paid spend to real outcomes.
• Partner across Marketing and Web on messaging and the post-click experience.
• Set performance targets and expand the program into new regions and languages, including EMEA and APAC.
• Support account-based and demand generation programs in close partnership with the Sales and RevOps teams.
• Use AI in your daily workflow to move faster across keyword, creative, analysis, and reporting work, with a point of view on where AI is changing paid marketing.

Requirements

• 5+ years of hands-on B2B digital and performance marketing, owning paid search, paid social, and video or display with real budget responsibility.
• A full funnel operator comfortable across both self-serve growth and sales-assisted demand. You have owned awareness and demand creation, not only bottom funnel capture, and can show how top of funnel and account-based work pay off downstream.
• You design and read clean tests across audiences, creative, and landing pages, and you know what to do with an inconclusive result.
• Comfort living in the performance data, with hands-on fluency in SQL, product analytics, and BI tools.
• A real point of view on measurement. You know where last-click falls short and have used holdouts, incrementally, or media mix testing to judge channels that do not attribute cleanly.
• Experience running paid inside a self-serve or freemium model, with a feel for how acquisition connects to activation and retention.
• A self-starter who is motivated and scrappy, thinks through problems, and brings innovative solutions in a high-growth environment.