Senior Performance Marketing Manager - Contract

Responsibilities

• Owning the end-to-end paid go-to-market strategy across paid search, paid social, and programmatic, and keeping it aligned with broader marketing and business objectives.
• Managing and allocating the paid media budget across channels, and optimizing for efficiency and performance against revenue and pipeline targets.
• Directing agency partners and internal stakeholders across, setting clear priorities, testing roadmaps, and performance standards so each channel is accountable to clear goals.
• Evaluating new channels, platforms, and tactics, including how AI-powered discovery is changing paid media, and deciding where to invest next.
• Developing testing roadmap from creative, audiences, channels, platforms, etc. based on data-driven insights and industry wide best practices.
• End-to-end funnel visibility: building and maintaining a clear, trusted view of the full funnel from impression to click to conversion, and identifying where performance breaks down.
• Performance reporting: owning channel reporting and dashboards, working alongside agencies and data partners to ensure the numbers are accurate, consistent, and decision-ready.
• Experiment design and analysis: designing structured tests across channels, creative, audiences, and bidding strategies, defining success metrics up front, and analyzing results with statistical rigor.
• Attribution and incrementality: evaluating how each channel contributes to revenue, running incrementality and lift testing, and challenging platform-reported results with independent analysis.
• Insights and recommendations: translating complex data into clear business narratives, with specific recommendations on budget, channel mix, and next steps for marketing leadership and cross-functional partners.

Requirements

• 7+ years of experience in paid media or performance marketing, with hands-on expertise in at least two of the following: paid search, paid social, or programmatic.
• A strong analytical foundation: you're deeply rooted in data and comfortable going from raw data to insight on your own, using tools such as GA4, SQL, BI and dashboarding tools, and Excel.
• Demonstrated experience designing and analyzing experiments, and applying attribution and incrementality methods (such as holdout tests, geo-lift, or marketing mix modeling) to inform budget decisions.
• A proven track record of owning and allocating multi-channel budgets against revenue or pipeline targets.
• Experience working with agency partners and holding them accountable to clear performance standards.
• Excellent communication and executive presence, with the ability to turn complex data into a clear story and present performance, trade-offs, and recommendations to senior leadership.
• Experience in B2B SaaS or subscription businesses is preferred.

Preferred

• B2B SaaS or subscription businesses is preferred.

Benefits

• Comprehensive health benefits
• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
• Tuition reimbursement and access to instructor-led and on-demand learning and development programs
• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching