Performance Marketing Manager

Responsibilities

• Paid acquisition: You own strategy, execution, and daily optimization across Google, Meta, TikTok, and Bing.
• Budget pacing and CAC: Own the daily trade-offs between scale and efficiency against a blended CAC target and a monthly new-client goal.
• Landing page CRO and funnel testing: Own full-funnel conversion from ad to pageview to quiz completion and booking. Build and run a testing roadmap for landing pages, using AI-assisted page building to keep velocity high and keeping compliance guidelines in mind at every step.
• Creative testing velocity: Drive the message × audience × format × platform testing loop, working with design on static ads and documenting insights we can continually iterate on.
• Measurement and reporting: Own the TNC reporting rhythm and be accountable for paid new clients, CAC, and funnel conversion.
• Partner with our data team on event tracking and attribution so channel decisions rest on something more durable than platform-reported numbers.
• Measure and weigh view-through conversions, incrementality, and cross-channel overlap in a compliance-heavy environment that doesn’t follow a traditional multi-touch model.

Requirements

• 3–5 years in performance/growth marketing, with real depth in Google Ads and hands-on Meta and TikTok Ads experience. You've personally managed the spend—not overseen it, and not just executed someone else's plan.
• You have DTC experience, ideally in health and wellness, telehealth, or another regulated and compliance-oriented category.
• You understand pacing, seasonality, and risk management on a real budget.
• You make decisions and problem-solve with data. When a campaign underperforms, your instinct is to check the funnel and conversion signals before touching creative or bids. You know noise from signal, and when to let a test run versus cut it.
• You've run A/B tests end to end—not just ad creative, but landing pages, funnel steps, and pricing. You've learned from tests that failed and can talk about what you did with that information.
• You're fluent in attribution, including platform-reported, modeled, and self-reported, and you know which number to trust for which decision.
• You’re comfortable giving creative direction. You can brief concepts, direct UGC and creator partnerships, and tell which ideas are worth producing before the spend proves it.
• You understand unit economics, such as CAC, LTV, payback, contribution margin, and can explain to a finance lead why a spend increase is justified.
• You communicate clearly to non-marketers and leaders who care about business outcomes, not CPM trends.
• You’re comfortable building with AI. You've leveraged Claude Code for landing pages, generated your own ad creative, and built workflows that ship agents that do real work — reporting, test setup, the repetitive parts of the job.

Preferred

• Insurance-adjacent or subscription businesses are a plus.

Benefits

• Full-time, US-based employees are eligible for comprehensive benefits, including medical, dental, and vision coverage with generous employer contributions (Receptive covers 100% of the premium for an employee’s coverage), a 401k with 4% employer match, monthly wellness stipend, annual L&D budget, flexible time off, company holidays, and paid parental leave.