Performance Marketing Manager

Texas, USA (Hybrid)

$82K/yr – $100K/yrSenior LevelFull time

Posted 2 hrs ago

Job Summary

Own and optimize Allied’s paid media programs across markets, drive measurable outcomes from ads, and evolve strategies across Google Ads, Meta, and emerging channels while tying spend to qualified leads and revenue.

  • Manage campaigns, testing, and analytics across GA4, GTM, and CRM.
  • Translate data into budget recommendations and new market opportunities.

Job Description

Responsibilities

  • Manage and optimize paid media budgets across multiple markets and exterior remodeling services.
  • Own Google Ads strategy, campaign structure, testing, optimization, and reporting.
  • Expand Allied’s performance marketing capabilities into Meta and other channels where appropriate.
  • Connect advertising spend to meaningful business outcomes, including qualified appointments, sales, and revenue, not just clicks and form fills.
  • Build, test, and improve campaigns, audiences, messaging, offers, landing pages, and conversion paths.
  • Develop paid media strategies and budget recommendations as Allied expands into new markets.
  • Own and troubleshoot marketing tracking across tools such as GA4, Google Tag Manager, HubSpot, and our CRM.
  • Identify gaps between advertising-platform reporting, website analytics, CRM data, and actual business outcomes.
  • Help manage Allied’s local digital presence, including Google Business Profiles, listings, citations, and related platforms.
  • Partner with our content team on technical SEO and AI search visibility.

Requirements

  • Have hands-on experience managing Google Ads and understand paid-search fundamentals.
  • Want to understand why something happened instead of simply reporting that it happened.
  • Notice when the numbers in Google Ads, GA4, and the CRM don’t match—and feel compelled to figure out why.
  • Are comfortable working inside GA4, Google Tag Manager, spreadsheets, websites, advertising platforms, and CRMs to solve problems.
  • Understand the fundamentals of technical SEO and how search engines discover, crawl, index, and understand websites.
  • Are genuinely fluent with AI and actively look for ways to incorporate it into your work.
  • Are curious about how AI is changing search and want to experiment with how brands earn visibility and trust in AI-driven environments.
  • Enjoy testing new ideas and aren’t afraid to run an ad, campaign, or experiment that looks different from what everyone else in the industry is doing.
  • Can form a hypothesis, test it, measure the outcome, and admit when the data proves you wrong.
  • Are analytical without getting stuck in analysis.

Preferred

  • Experience with Meta Ads, local SEO, Google Business Profiles, schema or structured data, HubSpot, WordPress, CRO, automation, or multi-location businesses is a plus.

Benefits

  • Health insurance
  • Paid time off
  • Remote work flexibility
Allied Exteriors logo

Allied Exteriors

Allied Exteriors was founded to provide quality restorative services to those affected by storm damage. We specialize working with insurance companies to obtain proper the compensation in order to properly repair storm damage. Our work is completed by highly skilled craftsmen.

Founded in 2009
USA

Salaries

Posted range

$82K/yr – $100K/yr

Taken straight from the job posting.

Performance Marketing median pay in the United States

$110K/yr

Most pay falls between $85K and $150K. Based on 861 salaries.

See all Allied Exteriors salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Performance Marketing Manager

Allied Exteriors · Texas, USA · Hybrid