Director, Performance Marketing

Responsibilities

• Own the strategy, quality, and performance of the paid media practice across a multi-client book and a significant media investment.
• Lead and develop Associate Directors, and through them, Managers and their teams.
• Set practice-wide standards for media planning, audience strategy, testing, QA, and measurement (attribution, incrementality, MMM / MTA).
• Serve as senior client lead and executive escalation point on the most strategic accounts, safeguarding retention and satisfaction.
• Drive organic growth across the book, partnering with account leadership and the Performance Growth track to expand scopes.
• Own platform strategy and technical application for delivery — turning partner alphas, betas, and product roadmaps into in-account plays, and owning team platform certifications and best-practice standards — in partnership with the Director, Performance Growth, who holds the agency-level partner relationship.
• Guide platform strategy and senior relationships across Meta, Google, TikTok, and DSPs, including access to betas and certifications.
• Champion adoption of new capabilities and AI-enabled workflows across planning, buying, optimization, and reporting.
• Partner cross-functionally with Strategy, Creative, Influencer, Business Intelligence, and Client Services for integrated, full-funnel delivery.
• Contribute to forecasting, resourcing, and utilization for the delivery team in partnership with leadership.

Requirements

• 8+ years of performance marketing experience across paid social, paid search, and programmatic, including 3+ years in a leadership or management role.
• Strong agency-side track record leading strategy and delivery across a multi-client portfolio with meaningful media investment.
• Proven people leadership: building, coaching, and retaining high-performing teams.
• Deep measurement expertise (attribution, incrementally, MMM / MTA) and command of the evolving privacy and signal-loss landscape.
• Excellent executive communication and client storytelling at the senior stakeholder level.
• Proficiency in the Google / Microsoft Suite and project management platforms (monday.com, Asana, or comparable).
• Comfort operating in a high-growth, fast-paced agency environment.