Responsibilities

• Lead and directly manage operational execution across all Owned & Operated pay-for-performance marketing programs.
• Translate executive priorities into scalable operational plans and measurable business outcomes.
• Establish operational processes and project manage initiatives that improve efficiency, scalability, and execution consistency.
• Drive cross-functional accountability to ensure initiatives are executed successfully.
• Identify operational bottlenecks and implement improvements that support continued business growth.
• Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels.
• Ensure programs launch accurately, efficiently, and on schedule.
• Drive operational excellence across all lead generation initiatives.
• Partner with leadership to prioritize operational investments and growth opportunities.
• Own the operational reporting framework supporting executive decision making.

Requirements

• 7+ years of progressive performance marketing experience, including significant experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs.
• Bachelor's degree in Business, Marketing, Analytics, Finance, or a related field required.
• Demonstrated leadership experience managing complex, cross-functional initiatives.
• Deep understanding of pay-per-call, pay-per-lead, CPA, affiliate marketing, and direct-response business models.
• Strong understanding of operational metrics including CPL, RPC, conversion rates, ROI, profitability, customer acquisition costs, and lead quality.
• Advanced analytical skills with exceptional proficiency in Excel/Google Sheets.

Preferred

• Hands-on media experience in one or more digital media platforms (Google, Meta, Tik Tok, etc)
• Knowledge of AI-powered call center or voice agent programs
• Ability to thrive in an entrepreneurial, fast-moving environment.

Benefits

• Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
• Time off is as important as hard work! Salaried employees are on a Flex PTO plan
• Generous holidays including a reduced schedule between Christmas and New Year’s
• We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
• Access to Flexible Spending Accounts Plan
• Matching traditional and Roth 401k
• Employee Assistance Program
• Supplemental tenure-based leave: self-care and family first
• Life Insurance
• Legal Assistance plan