Local Hero Holdings Company

Senior Director, Performance Marketing Operations – O&O Lead Generation (Local Hero)

Boulder, CO (Remote)

$135K/yr – $150K/yrSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end operations for O&O pay-for-performance customer acquisition, translating exec priorities into scalable plans and measurable growth across call, lead, and CPA programs.

  • Own cross-channel operations: pay-per-call, pay-per-lead, CPA; ensure launches on schedule and performance targets are met.
  • Build and maintain the operational reporting suite with KPIs, dashboards, forecasting and lead quality, translating data into exec-ready decisions.

Job Description

Responsibilities
  • Lead operational execution across all Owned & Operated pay-for-performance marketing programs.
  • Translate executive priorities into scalable operational plans and measurable business outcomes.
  • Establish operational processes that improve efficiency, scalability, and execution consistency.
  • Drive cross-functional accountability to ensure initiatives are executed successfully.
  • Identify operational bottlenecks and implement improvements that support continued business growth.
  • Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels.
  • Ensure programs launch accurately, efficiently, and on schedule.
  • Drive operational excellence across all lead generation initiatives.
  • Partner with leadership to prioritize operational investments and growth opportunities.
  • Own the operational reporting framework supporting executive decision making.
Requirements
  • 7 + years of progressive performance marketing experience, including significant experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs.
  • Bachelor's degree in Business, Marketing, Analytics, Finance, or a related field required.
  • Demonstrated leadership experience managing complex, cross-functional initiatives.
  • Deep understanding of pay-per-call, pay-per-lead, CPA, affiliate marketing, and direct-response business models.
  • Strong understanding of operational metrics including CPL, RPC, conversion rates, ROI, profitability, customer acquisition costs, and lead quality.
  • Advanced analytical skills with exceptional proficiency in Excel/Google Sheets.
Nice to Have
  • Experience scaling high-growth performance marketing organizations.
  • Knowledge of AI-powered call center or voice agent programs.
  • Familiarity with insurance marketing or other regulated industries.
  • Strong analytical mindset with P&L ownership and performance reporting experience.
Benefits
  • Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
  • Time off is as important as hard work ! Salaried employees are on a Flex PTO plan
  • Generous holidays including a reduced schedule between Christmas and New Year’s
  • We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
  • Access to Flexible Spending Accounts Plan
  • Matching traditional and Roth 401k
  • Employee Assistance Program
  • Supplemental tenure-based leave: self-care and family first
  • Life Insurance
  • Legal Assistance plan

Salaries

Posted range

$135K/yr – $150K/yr

Taken straight from the job posting.

See all Local Hero Holdings Company salaries