Responsibilities

• Own the day-to-day operation of the Content Review Process in Asana, guiding submitted projects through intake, routing, review, and final approval while maintaining service-level expectations, status visibility, and stakeholder communication;
• Continuously analyze the CRP for bottlenecks and streamline the workflow, with a specific mandate to leverage AI and Jasper functionality to accelerate review and content production;
• Enforce brand standards, tone, and messaging consistency across all submitted work, using customer personas to validate that content is on-brand and audience-appropriate;
• Serve as the marketing owner and administrator of Dotdigital, managing platform configuration, data structure, segmentation, and user access to meet marketing’s evolving needs;
• Lead marketing’s role in system implementations and go-lives, ensuring platforms are configured, tested, and optimized for campaign execution across both business units;
• Build and manage audience segments, automated journeys and programs, email campaigns, and templates that support customer acquisition, engagement, and retention;
• Maintain data quality, list hygiene, suppression, and compliance practices to protect deliverability and data integrity;
• Own marketing performance measurement by defining and tracking KPIs and delivering accurate, timely dashboards that demonstrate campaign and program performance and support quarterly and annual OKR reporting;
• Partner with marketing, CX Insights, and BI stakeholders to connect marketing activity to funnel, engagement, and revenue outcomes;
• Translate data into actionable insight, flagging trends and recommending optimizations to improve campaign effectiveness;

Requirements

• Bachelor’s degree in marketing, business, communications, information systems, or a related field;
• 5–7 years of experience in marketing operations, marketing automation, or a related marketing/martech role; and
• Experience in healthcare, certification, association, or another regulated environment is a plus.

Preferred

• Experience in healthcare, certification, association, or another regulated environment is a plus.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance