Senior Director, Membership Development & Marketing

Responsibilities

• Develop and Execute Membership Growth Strategies:
• - Create and implement strategies to increase membership retention, drive new membership, and increase overall membership engagement by setting and tracking growth targets aligned with the Association's goals.
• - Develop targeted B2B campaigns to recruit companies, segmenting prospects by industry, company size, business type, geography, and membership eligibility.
• Conduct Industry and Market Analysis:
• - Analyze industry trends, competitive offerings and a clear view of what members value to identify growth opportunities and adapt membership strategies.
• - Apply market research data and use members, prospect, and competitive insights to refine audience segmentation, positioning, and campaign strategy.
• - Use data-driven insights and partner with other internal stakeholders to shape programs and value-added offerings.
• Drive Acquisition Programs:
• - Develop and manage programs to retain and recapture current members and recruit new members within the first 90 days.
• - Build and manage a qualified business prospect pipeline through email, digital advertising, industry events, partnerships, referrals, and content marketing.

Requirements

• 7+ years in a membership development or business growth role, ideally within an association or membership-based organization.
• Demonstrated success developing and executing data-driven B2B membership acquisition, engagement, renewal, and reactivation campaigns.
• Experience developing multichannel campaigns across email, digital advertising, social media, content, industry events, referrals, and strategic partnerships.
• Experience with account-based marketing and outreach to business owners, executives, and other organizational decision-makers.
• Proven experience aligning marketing and sales processes, including target-account selection, lead qualification, nurturing, handoffs, and conversion.
• Experience managing CRM and marketing automation systems, audience segmentation, campaign workflows, data quality, and marketing attribution reporting.
• Experience developing B2B value propositions, case studies, testimonials, thought-leadership content, and sales enablement materials.
• Experience managing marketing budgets, agencies, vendors, campaign calendars, and performance goals.
• Four-year college degree preferred, in business, marketing, or a related field.
• Skills: Proficiency in Microsoft Office, CRM systems, association management software, and digital marketing platforms.