Responsibilities

• Execute and optimize programmatic campaigns in-platform (display, video, native, CTV/OTT) against KPI and budget
• Manage day-to-day trafficking, pacing, and optimization across DSPs
• Build and manage 1P/2P/3P audience segments for programmatic buys
• Strong understanding of ad tagging, floodlight set up, and optimization levers across the trafficking and delivery process
• Strong understanding of end-to-end placement tagging/ad operations workflow in order to correctly set up ad tags to track media and offline performance
• Strong understanding of brand lift study pixels and impression/event tagging implementation and workflow to ensure result tracking
• Troubleshoot delivery, targeting, and measurement issues in-platform, including floodlight configuration and troubleshooting
• Partner with strategy and analytics on flighting, budget allocation, and test design
• Manage in-flight tests (creative, audience, placement, bid strategy) and document learnings
• Support Dynamic Creative Optimization (DCO) setup and optimization where applicable

Requirements

• 6-8 years of hands-on programmatic buying experience
• DV360 experience required; other DSPs (The Trade Desk, Amazon DSP, etc.) a plus
• Working knowledge of the Google Marketing Platform (Campaign Manager 360, Google Ads)
• Understanding of audience sourcing and segment activation
• Detail-oriented, comfortable managing multiple campaigns and workstreams at once
• Bachelor's degree preferred