VP, Addressable Investment

Responsibilities

• Responsible for the performance of a teams within a specialized area, oversees professional employees and supervisors to effectively tackle operational and resource challenges.
• Adapts departmental plans to align with business needs, ensuring they support broader functional goals. Decision-making is guided by company policies and procedures, enabling efficient operations that contribute to the organization's objectives.
• Drives measurable business outcomes by amplifying online presence and optimising performance across digital channels, including Search (paid and organic), Social, Programmatic, Addressable media, and E‑commerce platforms. Develops and executes data‑driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalised, and automated media delivery.
• Leverages performance data, audience signals, and real‑time insights to optimise media activations, including programmatic buying, bidding strategies, targeting, and budget allocation. Navigates dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel.