Responsibilities

• Fan Acquisition & Audience Growth - Lead the Global and North America fan acquisition strategy with center-out model, fan segmentation and audience growth.
• - Drive viewership growth across YouTube, owned and operated platforms and broadcast, owning watch hour and unique viewer targets against OKRs.
• - Build and execute athlete-led marketing campaigns that grow the profiles of US and Hawaiian surfers ahead of LA28.
• - Partner with the social media and content team on creator program briefing and partnerships, driving paid amplification and performance measurement.
• - Drive broadcast viewership growth, owning strategies that move audiences from social and digital onto live broadcast and O&O platforms, building habitual viewing behavior.
• Athlete Marketing & Storytelling - Own the athlete marketing strategy developing year-round profiles, narratives and content plans.
• - Work with athlete management, content and social teams to build always-on athlete presence between events, ensuring surfers are known by name, story and personality, not just competition results.
• - Use athlete channels as a primary distribution engine - co-creating content, briefing amplification strategies and measuring athlete-driven audience growth against OKRs.
• - Build athlete marketing plans that ladder directly into LA28 positioning US and Hawaiian surfers as the faces of professional surfing before the Games arrive.
• Digital Strategy, Martech & Membership - Own the digital marketing strategy including paid media, SEO/GEO, app and web growth, performance analytics and channel mix.

Requirements

• Minimum 8 – 10 years of experience in marketing, with at least three years in a senior leadership role owning a marketing function and team
• Proven track record in fan, audience or customer acquisition - sport, entertainment, media or lifestyle brand experience strongly preferred
• Strong digital marketing background - paid media, CRM, email marketing, SEO/GEO, app growth, web analytics and performance optimization
• Hands-on experience with Martech and CDP platforms including vendor evaluation, implementation and day-to-day operational use
• Experience leading and developing a team, managing external agencies and working cross-functionally in a fast-paced, live-event environment
• Demonstrated experience in creator and influencer marketing - strategy, briefing, contract management and measurement
• Experience developing and activating partner and promotional alliances, leveraging off-channel partner assets to extend marketing reach
• Strong understanding of communications and PR - not a specialist, but able to partner with and stretch across the communications function when needed
• Understanding of brand and creative - able to brief, review and direct creative work at a senior level
• Commercially minded - able to connect marketing activity to P&L outcomes, revenue growth and business value

Preferred

• Experience in live sports, action sports or surf is highly desirable, as is a genuine passion for surfing and surf culture
• A flexible schedule is preferred - live events, evenings and weekends may be required
• LA28 mindset - sees the Olympic window as a once-in-a-generation audience growth opportunity and builds toward it with urgency