Senior Director, Marketing Strategy

Responsibilities

• Build and deploy omni-channel marketing strategies and plans (50%)
• Lead development of comprehensive, integrated marketing plans that align with overarching business goals working across divisions translating business priorities into integrated calendars and seasonal initiatives and ensuring alignment with larger brand priorities.
• Leverage audience insight and market data in the development of marketing strategies and plans to drive program and brand performance.
• Lead development of marketing strategies and execute multi-channel marketing plans for Education division growing impact with educator and learner audiences.
• Lead development of marketing strategies and execute multi-channel marketing plans for Advancement division growing impact with donor audiences.
• Able to build and execute marketing campaigns and effectively lead the creative development process.
• Optimize Marketing Performance (20%)
• Work with business owners, channel managers, and data analysts to optimize campaign performance and ensure campaign success.
• Develop scorecard and track campaign results, analyze data, develop campaign reports, and create action plans for campaign improvements and optimizations.
• Ensure marketing activities drive agreed to Advancement and Education goals and KPIs as outlined are delivered.

Requirements

• Bachelor’s degree required; advanced degree preferred. Credentials in marketing with experience working cross functionally with partner marketing teams (product, other revenue generating or fundraising).
• 10+ years of experience in integrated marketing and in partnering with communications teams with experience working in a non-profit marketing role.
• Past experience in education a plus.
• Experience marketing a global brand.
• Understanding of the creative process and experience in managing agencies and working with in-house creative teams to develop high quality and effective creative.
• Experience building integrated marketing campaigns including digital channels, content strategy and audience growth with experience in executing omni-channel engagement activities.
• Technical proficiency and working knowledge of key Martech systems including Content Management Systems, SEO platforms, digital analytics, marketing automation, social listening platforms and audience analytics.
• Excellent oral and written communication skills and meticulous attention to detail.
• Self-starter that is comfortable with ambiguity, able to adapt to change, and can innovate and thrive in a fast-paced environment.
• Excellent interpersonal, communication, and relationship management skills.

Preferred

• Ability to exercise sound judgment independently when responding to inquiries and interacting with partners.
• Experience in or closely with Advancement teams and achieving fundraising goals.
• Experience working with global partners and a legacy brand a plus.

Benefits

• The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more. At the National Geographic Society, individuals are typically hired at or near the starting point of the salary range for their role, and compensation decisions are dependent on the facts and circumstances of each case.
• In addition, the National Geographic Society offers a competitive and comprehensive benefits package that includes, but is not limited to, medical, dental, and vision insurance; engaging and comprehensive wellness program; 401(k) retirement savings plan with matching contributions after 6 months of employment; flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave; 12 paid holidays and a paid winter break between December 25 and 31 (May not apply to all roles that are required to work during high volume seasons or essential workers. Please check with the hiring manager for confirmation.); paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits; learning and development opportunities; Lifestyle Spending Account; pet adoption assistance and insurance; pre-tax transportation benefits with a generous employer subsidy; employer-paid life insurance and disability benefit; and a variety of National Geographic discounts and perks.