Strategic Planner

New York City, NY (Hybrid)

$65K/yr – $80K/yrMid Level1+ years expFull time

Posted 3 hrs ago

Job Summary

Own and grow the strategic planning foundation while coordinating market research, social listening, and client workshop output across pharma marketing initiatives.

  • Develop foundational knowledge of strategic planning fundamentals
  • Support market research initiatives and workshop preparation

Job Description

Responsibilities

  • Develop foundational knowledge of strategic planning fundamentals, including disease states, customer insights, and scientific principles.
  • Build written strategy skills, focusing on tactical planning and project brief development.
  • Apply strategic processes, agency structures, pharmaceutical marketing guidance, and compliance requirements to drive project success.
  • Support market research initiatives, including design, interviewing, insight identification, and reporting.
  • Develop social listening monitoring and analysis skills, working towards autonomous execution and expertise.
  • Collaborate on client workshop preparation, moderate breakout groups, and capture key takeaways to drive strategic discussions.
  • Contribute to internal and client meetings, developing output report summaries and demonstrating growing expertise in strategic planning and pharmaceutical marketing.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, or related field, with 1+ years of brand strategy or market research experience.
  • Proficiency in software specific to client and agency processes, including Microsoft Office Suite, research tools, and social media platforms.
  • Strong oral and written communication skills, with ability to express ideas clearly.
  • Curious and driven approach to learning, with ability to create clear goals and seek learning opportunities.
  • Demonstrated critical thinking and problem-solving skills.
  • Motivated and engaged approach, with sharp focus on detail and commitment to delivering high-quality results.
  • Ability and willingness to utilize AI platforms to accelerate brand needs and strategic deliverables.
AREA 23 logo

AREA 23

3.7 Glassdoor

AREA 23, part of Omnicom Health, is a full-service agency focused on pushing creativity and invention in healthcare marketing to new heights. Its “What If” way of working provides a framework for breakthrough ideas that truly drive innovation and keep clients ahead of industry trends. AREA 23 is consistently recognized with the highest industry awards and honors. Med Ad News named AREA 23 “Agency of the Year,” “Most Creative Agency,” and “Most Admired Agency” in 2017—the first time any agency had won the show’s top three awards at once. That is, until AREA 23 did it again in 2018, 2020, and most recently, in 2023. In all, Med Ad News has honored AREA 23 five times as “Agency of the Year,” nine times as “Most Creative Agency,” and eight times as “Most Admired Agency.” In 2019, Clio Health awarded AREA 23 “Agency of the Year” for a third consecutive year, and New York Festivals Global Awards recognized AREA 23 as “Global Agency of the Year.” Cannes Lions, the world’s preeminent annual creative awards festival, awarded AREA 23 the Innovation Grand Prix. At the Medical Marketing & Media (MM+M) Awards, AREA 23 won “Large Agency of the Year” and the Titanium Award for Best in Show. In 2020/2021, Cannes Lions Health honored the agency with its rarely-awarded Pharma Grand Prix, the Radio & Audio Grand Prix, and recognized AREA 23 as “Agency of the Year.” In 2022, AREA 23 won Clio Health "Agency of the Year,” LIA "Health Agency of the Year," "Large Agency of the Year" at the MM+M Awards, “Most Innovative Culture” by Digiday’s WorkLife Awards, and awarded the Grand Prix for Good and "Agency of the Year" at Cannes Lions Health. This is the third time AREA 23 has earned the coveted title within a five-year span, and the first agency to achieve the feat in successive years. AREA 23’s groundbreaking creative is also celebrated in diverse categories, including Brand Experience & Activation, Creative Strategy, Design, Direct, Mobile, and PR.

Founded in 2007
New York, New York, USA
1.1K employees (428 in marketing)
80% recommend to a friend
86% CEO approval

Salaries

Posted range

$65K/yr – $80K/yr

Taken straight from the job posting.

Marketing Strategy median pay in the United States

$129K/yr

Most pay falls between $97K and $171K. Based on 666 salaries.

See all AREA 23 salaries

Marketing Team

Marketing Team Size
249 (23% of company)
Median Career Experience
22 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
14

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
27.3%
Direct
49.9%
Referral
6.1%
Social
15.3%
Paid
1.3%

Headcount Trend

Current headcount: ~1.1K

News about AREA 23

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Strategic Planner

AREA 23 · New York City, NY · Hybrid