Senior Director of Marketing and Strategic Partnerships

Towson, MD (Remote)

$116K/yr – $200K/yrSenior Level5+ years expFull time

Posted 11 days ago

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Job Summary

Own and execute the strategic marketing agenda for DEWALT's Construction Technology group, shaping go-to-market plans, cross-functional collaborations, and partnerships to meet growth goals.

Define and lead GTM strategies and campaigns.
Align cross-functional teams and partnerships with business goals.
Track KPIs and budget to maximize impact.

Job Description

Responsibilities

Guide the strategic vision and direction of marketing initiatives
Develop and execute go to market strategies that support the growth goals of DEWALT in general and the Construction Technology group in particular.
Ensure strategies are grounded in user value creation and market needs by maintaining an in-depth understanding of market expectations and industry trends.
Prioritize cross-product and cross-functional marketing initiatives for maximum impact.
Consult with product and business leaders on the scope and definition of key marketing initiatives, including the development of new campaigns and features.
Collaborate with cross-functional leaders , including global brand marketing and regional marketing teams, to ensure marketing effectiveness.
Prepare and deliver strategic marketing plans and regular updates to SBD leadership.
Manage go-to-market team responsible for content, campaigns and events
Lead quarterly planning sessions to align team objectives with annual goals.
Ensure the team is tracking and reporting on key performance indicators.

Requirements

Bachelor’s degree in Marketing , Business, or a related field.
5+ years of experience working with technology solutions supporting the construction industry required.
Excellent communication, relationship-building, and leadership abilities.
Ability to manage multiple projects and stakeholders in a fast-paced environment.

Preferred

Experience in software product management and customer-facing commercialization highly preferred.

Benefits

Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tools and other partner programs.

Stanley Black & Decker, Inc.

3.4 Glassdoor

For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems.We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility.We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.

New Britain, Connecticut, USA

29K employees (1,719 in marketing)

www.stanleyblackanddecker.com

61% recommend to a friend

60% CEO approval